Tips, Tricks & Best Practices

VIyengar
Contributor

Accurate company headcount

SOLVE

Hi All,

 

I know HubSpot automativally populates the company headcount in the "Number of employees" field whenever a new company is added, but the number retreived from the database is vastly different from the actual headcount on LinkedIn, and really can't be relied on.

 

(See table for reference)

 

Are there any best practices to deal with this descripancy? Because we're using this field for lead scoring and need it to be accurate. Alternatively, is there any integration that can overwrite this default HubSpot number?

 

Thanks in advance!

 

Company NameHubSpot populated headcountActual headcount (LinkedIn)LinkedIn Range
Morgan Stanley100008579210001+
Emblemhealth500027371001 - 5000
FairPlay Engineering2003751-200
Yobbers2005851-200
Planon1000841501-1000
Envalior50009511001 - 5000
Page Personnel500037455001-10000
Northland Power1000723501-1000
Workmotion500271201-500
Knoell500535501-1000
 
 
 
 
 
 
 
 
 
 
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1 Accepted solution
TomM2
Solution
Key Advisor | Partner
Key Advisor | Partner

Accurate company headcount

SOLVE

Hey @VIyengar this is the joy of purchasing information. There's no "real" number here. This is entirely reliant upon the data source. Linkedin headcount for example counts based on how many people on linkedin have that company set as their current employer on linkedin. So, if I work for a company and don't have a linkedin account, or even, if I have a linkedin account and haven't linked my job description to the correct company I won't be counted towards that. 

 

Assuming HubSpot populates this information with data purchased from data brokers, the same way every other "data enrichment" tool will work, then it can only rely on what the latest data on a company is for sale. 

HubSpot rounds off the numbers and is used for a guideline only however, it's designed as a guideline for the size of the company, not an exact number of how many employees. 

 

Out of curiosity, what is the use case for you requiring the exact number of employees? I'd be curious to know what sales/marketing efforts might be different by knowing a company has 500 vs 1000 employees. 

Tom Mahon
HubSpot Expert | Digital Marketing Specialist | Community Champion
HubSpark

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TomM2
Solution
Key Advisor | Partner
Key Advisor | Partner

Accurate company headcount

SOLVE

Hey @VIyengar this is the joy of purchasing information. There's no "real" number here. This is entirely reliant upon the data source. Linkedin headcount for example counts based on how many people on linkedin have that company set as their current employer on linkedin. So, if I work for a company and don't have a linkedin account, or even, if I have a linkedin account and haven't linked my job description to the correct company I won't be counted towards that. 

 

Assuming HubSpot populates this information with data purchased from data brokers, the same way every other "data enrichment" tool will work, then it can only rely on what the latest data on a company is for sale. 

HubSpot rounds off the numbers and is used for a guideline only however, it's designed as a guideline for the size of the company, not an exact number of how many employees. 

 

Out of curiosity, what is the use case for you requiring the exact number of employees? I'd be curious to know what sales/marketing efforts might be different by knowing a company has 500 vs 1000 employees. 

Tom Mahon
HubSpot Expert | Digital Marketing Specialist | Community Champion
HubSpark

Book a meeting

Did my post help answer your query? Help the community (and me) by marking it as a solution.


VIyengar
Contributor

Accurate company headcount

SOLVE

Hey @TomM2 I know LinkedIn only counts people with accounts that have updated their profiles but for the niche we're targeting (employee-centric tech companies), this is quite reliable 99% of the time. 

 

The reason for wanting a more accurate number is because the headcount is something I'm using for lead scoring because our ICP is generally companies of a specific size.. not too small, not too large. 

 

Would you happen to know the different values HubSpot rounds up to? Are there pre-defined values or buckets?

 

TIA!

 

 

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