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ABM marketing B2B - Best practice

gil1001
Top Contributor

‎Dec 13, 2018 6:22 PM

To those who are doing a lot of account-based marketing in B2B.

What tools are you using? what works best in your industry?

2 Replies 2
jennysowyrda
Community Manager
Community Manager

‎Dec 18, 2018 2:55 PM

Hi @gil1001,

 

For a starting look at what HubSpot has for Account Based Marketing, click here. Additionally, for a customer's perspective of acccount based marketing and hubspot, click here. 

 

Thank you,
Jenny


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jenspencer1
Participant | Elite Partner
Participant | Elite Partner

‎Aug 16, 2019 6:49 PM

Hey there! Our clients who have robust inbound + abm strategies use HubSpot + Terminus, along with a database like DiscoverOrg to build their target lists. We see this in both the enterprise software vertical, as well as the healthcare vertical for sure. You can also check out this article that highlights 61 (yes 61) ABM technologies and how we see clients using the.

 

Hope this helps!

ABM marketing B2B - Best practice
Marketing
Aug 16, 2019