ABM marketing B2B - Best practice

gil1001
Top Contributor

To those who are doing a lot of account-based marketing in B2B.

What tools are you using? what works best in your industry?

2 Replies 2
jennysowyrda
Community Manager

Hi @gil1001,

 

For a starting look at what HubSpot has for Account Based Marketing, click here. Additionally, for a customer's perspective of acccount based marketing and hubspot, click here

 

Thank you,
Jenny


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jenspencer1
Participant | Elite Partner

Hey there! Our clients who have robust inbound + abm strategies use HubSpot + Terminus, along with a database like DiscoverOrg to build their target lists. We see this in both the enterprise software vertical, as well as the healthcare vertical for sure. You can also check out this article that highlights 61 (yes 61) ABM technologies and how we see clients using the.

 

Hope this helps!