ABM Marketing & Sales Prospects

[HRafferty]

Hi, 

Just hoping someone can help from experience 🙂 What is the best practice for running prospecting & ABM communication Campaigns in hubspot? 

[SilviaVega]

Hello Gaurav, ABM has definitely become my go-to strategy lately. I've been really enjoying HubSpot's interactivity and its seamless integration with ABM platforms, which has helped us, and our clients, improve traffic quality. Based on this experience, I created this "All you need to know about ABM " guide that I'd be happy to share if it would complement the information you're working with. 

[Gaurav_Aggarwal · Accepted solution]

Hey @HRafferty 

For running prospecting and ABM communication campaigns in HubSpot begin by identifying and targeting your key accounts using HubSpot's ABM tools. You can create and manage lists of target accounts and associated contacts, ensuring that your campaigns are directed towards the most relevant audiences. 

For more information kindly visit this article here: https://knowledge.hubspot.com/branding/get-started-with-account-based-marketing-in-hubspot