A/B Testing Bounce Rate

[VuDoan]

hey all, super curious question. i have an adaptive multi-variate running and the variation that has the highest submission rate also curiously has the highest bounce rate. does anyone have an insight on why that might be? for context, we're running the test on our sign up page.

[VuDoan]

ah, my fault for not being more specific. we're running an adaptive test on our demo page. two variations testing against the control. the variation currently winning has the highest submission rate, but also the highest bounce times and time on page. i wasn't exactly sure how those are all being measured.

[karstenkoehler]

Hi @VuDoan,

Which type of asset are we talking about (page, email, ...?) and how exactly is the test set up (which HubSpot feature, integration, third-party tool are you using for the test)?

Best regards