4 ways GTM teams can drive growth with the Pendo app for HubSpot
Historically, product teams and go-to-market (GTM) teams have been siloed—especially when it comes to data.
But, when GTM teams have access to behavioral product data at their fingertips and in their CRM, they can be more personalized and relevant at every phase of the customer journey.
By integrating Pendo and HubSpot, users can pull CRM data directly into their product platform for more personalized and valuable experiences.