Sep 1, 2020 10:01 AM
Time isn't something that we just seem to never have enough of, right? "If I had more time I would get so much more done" is a phrase I hear time and time again when talking to my own customers about their strategies. This lack of time often means we are looking for quick fixes, or to learn how to use a tool to get more leads yesterday. Whenever I hear someone ask me for some quick wins with HubSpot, I'll find myself asking more questions about their goals first instead of just jumping straight into a quick win.
The reason for this is because there are literally hundreds of quick wins out there you can use, but there is no point doing something for the sake of quick success if it's not aligned with your actual long term goals. We could build out an awesome lead nurturing workflow in only a few steps, but it's a waste if your actual problems are you cannot get leads in the first place. So before we go into my 25 quick wins with HubSpot that anyone can use, let's first go through the strategy of a quick win. There are four things that make up an effect and powerful quick win:
With your goals in mind, let's take a look at those 25 quick wins with the HubSpot software that I'd recommend any user examine and implement. To help, I've divided these up into four "I need help with..." sections:
I Need Help Getting More Customers:
I Need Help Generating More Leads:
I Need Help Getting More Visitors:
I Need Help Understanding HubSpot
I hope these tips help you out! If there is anything else you'd recommend as a quick win feel free to drop it into the replies below.
Sep 3, 2020 7:25 AM
Great post Sean, here is a quick win from me:
In the B2B space, we say your website should have at least 1% and up to 3%+ visitor to lead conversion. Not getting that? The check these 2 metrics:
What percentage of your visitors are getting to a landing page: this should be 20% to 25%.
What percentage of visitors that get to a landing page, are filling out a form: this should also be 20 to 25%.
Checking these metrics shows you where your conversion paths are breaking down or can be optimised.
What other quick wins can be added to this list?