What is the best way to import sales data from SAP into HubSpot?

[SSuarez]

Hello Community,

I'm looking for recommendations on the best way to connect our SAP system with HubSpot. The main goal is to create a connection via API to import all of our sales data into our portal.

Has anyone built this type of connection before, and do you have any recommendations on the best approach?

[Moderator Note: this post has been optimized for clarity. Thank you for your contributions to the HubSpot Community!]

[MSauer9 · Accepted solution]

Hi @SSuarez, 

Integrating SAP data with HubSpot can significantly enhance sales processes by providing a unified view of customer interactions. MARINI specializes in this and has helped many customers successfully connect HubSpot with SAP. For more details, check out our blog post on scalable, no-code integration: https://marini.systems/en/blog/unlocking-hubspot-sap-integration-a-scalable-no-code-solution/ or learn more about our HubSpot integration here: https://marini.systems/en/solution/hubspot-integration/.

Feel free to reach out if you have any questions or want to discuss your specific integration needs!

[RubenBurdin · Accepted solution]

Hi @SSuarez 

In 2025 the landscape of SAP–HubSpot integration is much smoother than it was a few years ago.

The native HubSpot API is stable, but the real bottlenecks usually appear around scale: handling rate limits, keeping associations intact, and avoiding “dual one-way” syncs that end up looping data.

HubSpot’s official guidance is still to move sales order data into custom objects or deals, depending on how you want to report on it (https://knowledge.hubspot.com/object-settings/create-custom-objects )

That’s the most flexible way to bring SAP transactions in while preserving reporting and automation.

The key shift in 2025 is that real-time, two-way sync solutions have matured.

Instead of building brittle middleware or running nightly imports, you can now keep SAP and HubSpot aligned continuously without the overhead of managing scripts, token refreshes, and reconciliation jobs. This makes it possible to power operational analytics directly in HubSpot instead of waiting for a BI layer to catch up.

A common pattern today is using an intermediate database as the transformation hub, which ensures SAP’s data model maps cleanly to HubSpot’s CRM schema while still propagating updates instantly both ways (https://developers.hubspot.com/docs/guides/crm/understanding-the-crm )

If consistency between HubSpot and your finance or ops system is the gap, Stacksync keeps them mirrored as changes happen. Hope this helps you think about the 2025 options.

[FFabbri · Accepted solution]

Great question — SAP integrations are always a hot topic.

Just to share our experience: with ERP Bridge (by DMA) we’ve been connecting SAP and HubSpot for several years, in different industries. The idea behind ERP Bridge is to keep things:

• Simple → no need for complex middleware or heavy custom builds.

• Flexible → it adapts to SAP (and other ERP systems) without locking you into a rigid framework.

• Cost-effective → predictable pricing, fast to deploy, and designed for long-term scalability.

For many companies, ERP Bridge has proven to be the straightforward alternative to both fully custom integrations and expensive SaaS connectors.

👉 If you’d like to see how it works in practice, here’s a short video showing an SAP ↔ HubSpot integration in action: Watch the demo

Francesco Fabbri

CEO @ DMA

HubSpot Diamond Partner

[MSauer9]

We’ve just launched a new detailed landing page for our HubSpot ↔ SAP S/4HANA integration, where you can explore real-world use cases, data flow examples, and integration architecture:
👉 https://marini.systems/de/loesung/hubspot-sap-s-4hana-integration/

If anyone wants to see how easy and intuitive our no-code platform makes it to connect both systems, you’ll find plenty of examples there. You can map all standard and custom objects, set up unlimited data mappings, and handle even complex integration scenarios without writing a single line of code.

Happy to answer any questions or walk you through a specific use case!

Contact me anytime: marc.sauer@marini.systems 

[BérangèreL]

Hi @MSauer9, thank you for sharing!
 

I noticed the page is in German, do you happen to have an English version as well? That would help our wider Community access the information.
 

Also, just for your information, we have a German-speaking Community. If it’s helpful, you or other members can switch to German from your profile settings.
 

Thanks again for contributing!
Bérangère

[MSauer9]

Hi @BérangèreL,

Thank you for your kind message and sorry for the wrong version!

Of course, our page is also available in English like our Services and Support — you can find it here:
👉 HubSpot – SAP S/4HANA Integration (English)

Unlike other solutions, our integration does not require any installation. It runs completely cloud-based, ensuring a faster setup, lower maintenance effort, and maximum flexibility.

We can connect HubSpot with any SAP version, whether on-premises or cloud-based. You can explore all available options here:
🔗 Integration Plans – HubSpot ↔ SAP

Thanks again for your engagement and for supporting multilingual sharing within the HubSpot Community!

Best regards,
Marc

[BérangèreL]

Hi @MSauer9, no problem at all, thanks so much for sharing with the HubSpot Community!

Have a wonderful day!
Bérangère

[A_ERPBridge]

Hello BérangèreL,

this is also our webpage in English. You would be able to see a video case study with a real-time integration with HubSpot SAP: https://erpbridge.dma.it/hubspot-sap-integration

[britanneywiley · Accepted solution]

I’ve worked on a similar integration between SAP and HubSpot using APIs, and it’s definitely achievable with the right setup. The best approach depends on whether you’re working with SAP S/4HANA, SAP ECC, or SAP Cloud Platform Integration (CPI).

For most cases, I’d recommend using SAP OData or REST APIs to expose your sales data, then connecting it to HubSpot through HubSpot’s API or a middleware platform like MuleSoft, Workato, or SAP Integration Suite. This ensures data consistency, handles authentication securely, and allows for automated synchronization instead of manual imports.

When I was preparing for my SAP certification, I came across Pass4Future, which provided some excellent material explaining real-world integration concepts like this, especially around SAP’s API management and cloud connectivity. Drawing from that, I’d emphasize focusing on data mapping, rate limits, and security (OAuth 2.0) to make the integration both stable and compliant.

In short, use SAP’s API layer to publish clean, structured data, then leverage HubSpot’s flexible API framework or middleware to automate the sync. It’s clean, reliable, and scalable as your sales operations grow.

[RubenBurdin · Accepted solution]

Hi @SSuarez 

In 2025 the landscape of SAP–HubSpot integration is much smoother than it was a few years ago.

The native HubSpot API is stable, but the real bottlenecks usually appear around scale: handling rate limits, keeping associations intact, and avoiding “dual one-way” syncs that end up looping data.

HubSpot’s official guidance is still to move sales order data into custom objects or deals, depending on how you want to report on it (https://knowledge.hubspot.com/object-settings/create-custom-objects )

That’s the most flexible way to bring SAP transactions in while preserving reporting and automation.

The key shift in 2025 is that real-time, two-way sync solutions have matured.

Instead of building brittle middleware or running nightly imports, you can now keep SAP and HubSpot aligned continuously without the overhead of managing scripts, token refreshes, and reconciliation jobs. This makes it possible to power operational analytics directly in HubSpot instead of waiting for a BI layer to catch up.

A common pattern today is using an intermediate database as the transformation hub, which ensures SAP’s data model maps cleanly to HubSpot’s CRM schema while still propagating updates instantly both ways (https://developers.hubspot.com/docs/guides/crm/understanding-the-crm )

If consistency between HubSpot and your finance or ops system is the gap, Stacksync keeps them mirrored as changes happen. Hope this helps you think about the 2025 options.

[FFabbri · Accepted solution]

Great question — SAP integrations are always a hot topic.

Just to share our experience: with ERP Bridge (by DMA) we’ve been connecting SAP and HubSpot for several years, in different industries. The idea behind ERP Bridge is to keep things:

• Simple → no need for complex middleware or heavy custom builds.

• Flexible → it adapts to SAP (and other ERP systems) without locking you into a rigid framework.

• Cost-effective → predictable pricing, fast to deploy, and designed for long-term scalability.

For many companies, ERP Bridge has proven to be the straightforward alternative to both fully custom integrations and expensive SaaS connectors.

👉 If you’d like to see how it works in practice, here’s a short video showing an SAP ↔ HubSpot integration in action: Watch the demo

Francesco Fabbri

CEO @ DMA

HubSpot Diamond Partner

[MSauer9 · Accepted solution]

Hi @SSuarez, 

Integrating SAP data with HubSpot can significantly enhance sales processes by providing a unified view of customer interactions. MARINI specializes in this and has helped many customers successfully connect HubSpot with SAP. For more details, check out our blog post on scalable, no-code integration: https://marini.systems/en/blog/unlocking-hubspot-sap-integration-a-scalable-no-code-solution/ or learn more about our HubSpot integration here: https://marini.systems/en/solution/hubspot-integration/.

Feel free to reach out if you have any questions or want to discuss your specific integration needs!

[DMehta92]

I am trying to reach out MArinin platform to inquire about the packages and other generic questions but still waiting for the resoponse.

[MSauer9]

Hi @DMehta92,

Thank you for reaching out! I’d be happy to assist with any questions.

May I ask how you tried to reach us? I want to ensure your inquiry gets through as quickly as possible.

Please feel free to email me at sales@marini.systems, and I’ll get back to you today.

Looking forward to your message!

Talk to you soon,

Marc

[A_ERPBridge]

How about us at ERP Bridge? 😁

This is my personal email: alessandro.sandini@erpbridge.io, 00394180726Let's chat!

[praveensas]

SAP integration with HubSpot CRM is a powerful combination that enables organizations to leverage the powerful SAP ERP system while taking advantage of HubSpot’s marketing automation capabilities. Organizations can automate their business processes, streamline data flows, and gain deeper insights into customer activities by integrating SAP and HubSpot. This integration also allows the sync of customer information between SAP and HubSpot, such as contact details, sales orders, and product information. This will enable organizations to work seamlessly across different platforms and provides more opportunities for businesses to increase revenue and improve customer satisfaction.

We also do SAP S/4HANA Implementation for UK, USA, AND Saudi Arabia enterprises.

[A_ERPBridge]

It's been a while since someone posted on this, I just want to reiterate that ERP Bridge is the most convenient solution to sync commerce and customer data between SAP Business One and HubSpot.

It's 249 $/mo for 1-way integration or 349 $ /mo for a 2-way integration.

We are a HubSpot certified app and also on the top 30 connector chart.

During demo day - we're coming from the accelerator program - Dharmesh Shah, the man himself, gave us a super cool shout out.

Please, visit erpbridge.io for more info.

Or click here to schedule a call with me: https://meetings.hubspot.com/alex-sandini

[marini]

Hi SSuarez,

Thank you for your question! Connecting SAP data to HubSpot via API is indeed possible and can be a valuable integration for importing sales data. In our recent blog post on data migration methods (marini.systems/en/blog/data-migration-big-bang-vs-trickle/), we discuss two popular approaches: Big Bang and Trickle migration.

To achieve a seamless integration between SAP and HubSpot, MARINI (Integration Platform) serves as a versatile integration platform that can support both migration methods. By leveraging MARINI, you can ensure a smooth and efficient transfer of your sales data from SAP to HubSpot.

For specific guidance on connecting SAP data to HubSpot, we recommend visiting our HubSpot landing page (marini.systems/en/solution/hubspot-integration/) where you can find detailed information and resources tailored to your integration needs. As an example, you can explore our HubSpot to SAP C4C integration page for insights and recommendations specific to this integration (marini.systems/en/solution/hubspot-sap-c4c-connector/).

Feel free to reach out if you have any further questions or need additional assistance. We're here to help! 

[DMA]

Hi,
we've built a 2-way data sync solution between HubSpot CRM and SAP, also when installed on-premise. If you are interested you can have a look at our website:
https://www.erpbridge.io/
or directly in HubSpot marketplace searching "ERP to HubSpot"
I hope this helps!

Francesco Fabbri

CEO @ DMA

HubSpot Platinum Solutions Partner

[lfr]

Hi Ssuarez,

We've built and successfully implemented several API integrations between SAP and HubSpot. You can take a look at all the SAP - HS integrations what we propose here: https://www.elixir-solutions.net/sap-to-hubspot-integration . If you are still looking to connect those systems, we will be happy to discuss your project together. 

[Scarlett]

Hi Ssuarez, there is an API for SAP Business One. However, an inital search doesn't come up with many useful results... but it did come up with lots of people asking questions (which isn't usually a good sign). In short if there's an API, and it could connect to the HubSpot API and transfer all the information you need. It would require custom code and a server to interpret the data between the two APIs.

As a recommendation for your need, I think you can look for an iPaaS (Integration Platform as a Service)? iPaaS solutions are the next generation of cloud applications that enable connectivity with other cloud-based software, SaaS, on-premises, and legacy applications. With iPaaS, users can develop and deploy integration flows between these systems without installing or managing any hardware or middleware. And APIs are a method for integrating enterprise systems and are often the vehicle that enables iPaaS solutions.

Our HexaSync integration platform is an iPaaS that has successfully connected different systems to both Facebook API & Shopify API and it can help you maintain 2-way data sync between your systems. For connecting HubSpot with other systems via API, we have had Shopify and HubSpot integration demo already. If you have interest in our solution for SAP and Hubspot integration, you can contact us for a 2-week free demo and free consultation.