What integrated app to use for automated whatsapp sending?

[J008]

Hi everyone. I currently have 3 WABA phone numbers for 3 different brands. I want to use them to retarget my customers in HubSpot through workflows.

Are there any integrated apps that support multiple WABA numbers within the same HubSpot account? So far, the solutions I’ve asked about only allow 1 WABA number per integration per HubSpot account, which doesn’t fit our setup since we need 3 numbers for 3 separate brands.

If anyone has recommendations or experience with this, please let me know. Thank you!

[RubenBurdin · Accepted solution]

Hi @J008 , you’re asking the right question, and your pushback is justified. The short version is that most of the confusion here comes from mixing three different layers: WhatsApp Business Accounts (WABA), HubSpot’s Conversations channels, and what third-party vendors say they support.

With how HubSpot works now in 2025, the only fully supported, native way to handle multiple WABA numbers in a single HubSpot account is exactly what Bérangère described: each phone number must be connected as its own WhatsApp channel in the Conversations inbox. HubSpot doesn’t care about “brands,” it cares about channels.

As long as all numbers belong to the same WABA and are verified, you can attach multiple numbers to one HubSpot portal and then route workflows, inboxes, and automation by channel (https://knowledge.hubspot.com/inbox/connect-a-whatsapp-channel-to-the-conversations-inbox).

Most third-party apps fall down here because their HubSpot integration is single-connection–centric. They often support multiple WhatsApp numbers internally, but expose only one sender to HubSpot, which is exactly what you’ve already confirmed with MessageBird and WATI. In those cases, the limitation is not WhatsApp and not HubSpot, it’s the app’s integration model.

Platforms like Twilio Flex or Respond.io can work, but usually only if you’re comfortable with a more technical setup and treating HubSpot as one system in a broader messaging architecture rather than the primary sender. Claims like “choose sender inside HubSpot” should always be verified against the actual HubSpot app listing behavior, because many of them rely on custom UI outside native workflows.

So your realistic options are:

Use HubSpot’s native WhatsApp channels if you want clean workflow-based retargeting per brand.
Or accept an external messaging hub and looser HubSpot coupling if brand-level separation is more important than native automation.

You’re not missing a magic vendor. The constraint you’re hitting is real, and your testing already surfaced the truth most docs gloss over. Hope this helps you decide without burning more cycles.

[DilshadShaikh]

Greetings @J008,

Adding to what @alisaif correctly mentioned.

Below are popular solution that can work in your case that supports multiple WABA numbers under a single HubSpot account.

Popular solutions:

• Twilio Flex (with custom WhatsApp connectors)
• WATI (with Multi-number support)
• Respond.io
• MessageBird

After integrating one of the platform with your hubspot account, you can assign each WABA number to its specific brand identity.
Also you can use automation and workflows to ensure each brand’s messaging stays separate, targeting only its own customers.

Automate Messaging and Campaigns via HubSpot Workflows

• Integrate your WhatsApp platform with HubSpot Workflows.
• Set triggers based on contact properties, deal stages, or behavioral events.
• Avoid the need for separate HubSpot accounts for each brand.

Here's what your flow can look like, example flow:

• Customer submits inquiry via WhatsApp to Brand A.
• Message is routed through your integration platform (e.g., WATI, Twilio, MessageBird).
• HubSpot Workflow is triggered (e.g., new contact, deal stage change).
• Automated WhatsApp response is sent from the correct brand number.
• Interaction and sales data sync back to Dynamics 365 for unified reporting.

Hope this helps, if it does then help the community by marking it as a solution.

Happy HubSpotting.

Thanks & Regards,

Dilshad Shaikh

[J008]

Hi Dilshad, thanks for the recommendations.

I’ve already checked with MessageBird and WATI:
• MessageBird’s HubSpot integration by Ulgebra is tied to their legacy platform, which is no longer accessible, and therefore does not support multiple WABA connections.
• WATI’s technical team also confirmed that it is not possible to connect 3 WABA numbers (whether in one account or three separate WATI accounts) to a single HubSpot account.

I’ll look into Twilio Flex and Respond.io next.
Before I proceed, can I check if you’ve successfully implemented this setup yourself? If so, could you share how you were able to get MessageBird or WATI to support multiple WABA numbers within one HubSpot integration?

Any concrete examples or documentation would be really appreciated. Thanks!

[alisaif]

Dear  J008

Managing multiple WhatsApp Business API (WABA) numbers for different brands in HubSpot can be tricky. Most integrations only let you connect one number per account, which makes it hard to run campaigns for three brands at the same time.

A practical way around this is to use a platform that lets you manage multiple WABA numbers under one HubSpot account. These platforms usually let you:

• Send brand-specific messages so each WABA number only handles its own brand.

• Use HubSpot workflows to automatically trigger messages based on contacts, deals, or other triggers, without needing multiple HubSpot accounts.

• Track performance for each number, giving you clear insights into engagement.

If you also use financial or CRM systems, choosing a platform that supports Dynamics 365 integration can make things smoother:

• Keep your contacts and sales data in sync between HubSpot and Dynamics 365.

• Make sure customer and transaction data stays accurate across your CRM and ERP.

• Automate workflows so your marketing campaigns connect directly with sales and financial tracking.

[J008]

Hi Alisaif, thanks for the explanation. I understand that the solution is to use a platform that supports multiple WABA numbers in a single HubSpot account. However, that’s exactly what I’m trying to find. I’ve already tested several providers, and so far none allow more than one WABA number per HubSpot integration.

If you know any specific platforms that actually support this setup, could you please share their names? That would be a huge help. Thanks!

[alisaif]

Sorry for responding late.

I have 5 platforms in my mind, but please be sure to check their specific support for WABA numbers (not just regular WhatsApp numbers) in your region, and how many numbers are included or charged for.

1. TimelinesAI
Add unlimited WhatsApp numbers and agents — supports multiple numbers in their HubSpot listing.

2. Vepaar
Provides HubSpot integration with WhatsApp and allows using multiple numbers with single login credentials, whether normal or business.

3. Ulgebra WABA for HubSpot
Their listing describes connecting WABA numbers via HubSpot and selecting “Choose Sender” within HubSpot to select the number.

4. Native HubSpot Integration
Each WhatsApp Business Account can have up to 25 phone numbers associated with it.

[BérangèreL]

Hi @J008 and welcome, we are so glad to have you on the HubSpot Community!

To add to what @alisaif and all shared on this thread, I wanted to mention that HubSpot’s WhatsApp integration lets you connect each WhatsApp Business number as a separate channel in your Conversations inbox, enabling automation, tracking, and personalization.

Each channel is limited to one number, but you can connect up to 25 numbers per WhatsApp Business Account, provided each is properly verified and not assigned elsewhere.

Here are some related resources that might be of interest:

- Connect a WhatsApp channel to the conversations inbox
- Connect a WhatsApp channel to help desk

I hope it helps!

Have a lovely day!
Bérangère