Way less impressions on LinkedIn when posting from HubSpot
Aug 9, 2019 8:19 AM - edited Aug 9, 2019 8:21 AM
Has anyone noticed a big difference in LinkedIn stats for your updates depending on if it's posted from HubSpot or created manually on LinkedIn?
I looked at our updates for 2019 so far and for our 90 updates about 55 are created from HubSpot and the rest created on LinkedIn webpage.
Our average impression per update from HubSpot is 580 and 1760 if created on LinkedIn. Following CTR are 1,8 % (HubSpot) and 3,6 % (LinkedIn). Big big difference. And the difference in the actual content created is not very noticable.
I found this post on the topic, but their conclusion doesn't seem to be similar to mine, https://www.clariantcreative.com/blog/does-posting-on-social-media-via-hubspot-hurt-social-reach
Does anyone know if LinkedIn "punishes" posts created/posted from HubSpot to LinkedIn as compared if they are created directly on LinkedIn. We are evaluating if we should stop using HubSpot for automatic posting and startdoing it manually or start using other tool to post on SoMe.
I am happy to share numbers/screenshots if anyone is interested.