Use Marketing Hub Workflows for automated social posts

[ChrisMiami]

Is it possible to use HubSpot Marketing Hub Workflows to 

- Post to my company Facebook page

- Post to my company LinkedIn profile

- Post to my private LinkedIn group

When we send our promotional emails, we typically also make social posts.  I'm tired of doing that manually!

Open to all ideas including plug-ins and work-arounds.

[Upvise · Accepted solution]

Hi @ChrisMiami 

HubSpot workflows can’t post to social media directly. That is only doable using their schedulers.

What you can do:

1. Manual workaround

Add a workflow step to create a task or Slack reminder:

“Post to Facebook + LinkedIn. Link to email: {{email URL}}”

2. Zapier workaround

Use Zapier/Make:

•Trigger: marketing email sent

•Action: create social post in Buffer or Hootsuite

3. Pre-write content

Save post copy as snippets or notes, link them in the workflow.

At least for LinkedIn I know that there are plenty of other tools like highperformr.ai that allow scheduled postings (and much more).

[ChrisMiami]

Thanks.  That's the social scheduler.  My twist is that I want to put this in a workflow and trigger posts only in certain conditions (e.g. we haven't booked enough sponsor meetings for an event).  Any thoughts on that?  Third-party tools?

[GiantFocal]

Hi @ChrisMiami,

HubSpot Marketing Hub can post to Facebook and LinkedIn company pages.

As far as I know, LinkedIn groups are not yet supported by HubSpot.

[kennedyp]

Hey @ChrisMiami! Great question. While it is not possible in HubSpot native workflow tools, you can explore all native ways to post to social media from HubSpot. 

I want to invite some subject matter experts to see if they have any suggestions for any integrations or workarounds.

Hey @GiantFocal, @Gaurav_Aggarwal, or @kwilhelme do you have any suggestions for automating social posts through HubSpot or another tool?

Best,

Kennedy