Is there a way to keep at least part of our company's name in URLs when posting links on social platforms? We have an older demo (55-65+) and have frequently heard the feedback that they do not trust links that "look spamy" and don't trust where "hubs.ly" links will take them. We've unfortunately seen a dramatic drecrease in social traffic to our website since implamenting social posting through HubSpot.
Another option would be to connect your brand's domain to the T.LY URL Shortener. You could then create short links that would be on brand, so your customers would know where the URL is going to take them.
What we did was purchase a domain that makes it apparent that it's still from our company. Instead of panagenda.com, our short URL is pan.news. With HubSpot's bit.ly integration you can also easily implement automatic shortening to your short domain.
