Guide for attributing Twitter ad performance to HubSpot contacts (e.g. clicks to conversion)SOLVE
Aug 8, 2019 12:26 PM
My company has been using Twitter ad campaigns, but that data isn't linked in any way to HubSpot. So we cannot associate the clicks on the Twitter ads with specific HubSpot contacts, and more importantly if those clicks lead to new user signups.
Is there a guide somewhere for how to set up the Twitter ad campaign so that the data properly flows to HubSpot? Specifically:
Traffic Analysis > Sources > Social Media > Twitter shows all of the sessions that presumably come from Twitter. But the bulk of those are attributed to "Unknown campaign". Where and how can I set that campaign?
After some unsucessful searches I would guess that the required workflow is something like the following, but I'd love a more authoriative answer and/or pointer to the right documentation.
- Do I first need to publish the Twitter tweet using HubSpot's Twitter integration? (Marketing > Social > Create Social Post) That way, the link to my website or property is generated by HubSpot and contains the correct referral attribution data?
- I then need to create a HubSpot marketing Campaign. (Marketing > Planning and Strategy > Campaigns). That campaign then needs to have the "creatives" being social media posts (those Tweets)?
- Finally, do I create the Twitter Ad campaign (ads.twitter.com) to then also promote those same tweets?
Does that sound right? Would going through those steps properly attribute the Twitter Ad campaign performance with the data in HubSpot? And ultimately allow me to drill into clicks on Twitter ads and page views / actions taken by individual HubSpot contacts?
Solved! Go to Solution.