Getting engagement rate benchmarks on social media based on industry

[JunXiang]

Hello Hubspot,

I am wondering if Hubspot does an engagement rate benchmark for the different industry for the social reports.

There was something like this being done in the past in 2015: https://blog.hubspot.com/marketing/social-media-engagement-industry-benchmarks

I am specifically looking at engagement rate: total interactions divided by total impressions

Thanks!

[sharonlicari]

Hey @JunXiang 

we've content to our Marketing Statistics pages here that could be useful to analyze this. 

I'll tag a few experts to see if they can share their thoughts about this.

Hey @bendonahower @rikkilear @amberstewart could you please share your knowledge with @JunXiang?

Thanks

Sharon