Getting engagement rate benchmarks on social media based on industry
Jul 7, 2020 12:12 PM
I am wondering if Hubspot does an engagement rate benchmark for the different industry for the social reports.
There was something like this being done in the past in 2015: https://blog.hubspot.com/marketing/social-media-engagement-industry-benchmarks
I am specifically looking at engagement rate: total interactions divided by total impressions