Getting engagement rate benchmarks on social media based on industry

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New Contributor

Hello Hubspot,

 

I am wondering if Hubspot does an engagement rate benchmark for the different industry for the social reports.

 

There was something like this being done in the past in 2015: https://blog.hubspot.com/marketing/social-media-engagement-industry-benchmarks

 

I am specifically looking at engagement rate: total interactions divided by total impressions

 

Thanks!

1 Reply 1
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Community Manager

Hey @JunXiang 

 

we've content to our Marketing Statistics pages here that could be useful to analyze this. 

 

I'll tag a few experts to see if they can share their thoughts about this.

 

Hey @bendonahower @rikkilear @amberstewart could you please share your knowledge with @JunXiang?

 

Thanks

Sharon


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