Does Adding Links in LinkedIn's First Comment Affect Post Reach?

[BennyRoss]

I came across this discussion: Does the LinkedIn "First Comment" Feature Track Any Link Clicks?

What I’m curious about is whether using the first comment feature impacts LinkedIn’s algorithm in terms of post visibility. For example, if we add a link in the first comment, does LinkedIn still limit the reach of the post compared to posts without any links at all?

[PamCotton · Accepted solution]

Hey @BennyRoss, happy Tuesday!

Great question! Adding a link in the first comment generally avoids the algorithmic penalties associated with links in the main post. 

While LinkedIn tends to limit the reach of posts with links to keep users on the platform, using the first comment strategy may help maintain better visibility.

However, the exact impact on reach can vary, so it’s a good idea to test and analyze performance over time.

To our top experts, @TomM2 and @Brenner any recommendations for @BennyRoss?

Thank you,

Pam

[Brenner · Accepted solution]

Hi, @BennyRoss Great question! 

Every post that I create, I use this "First comment" with my tracked link. 

You can do all of these process within HubSpot: 

> You can add you LinkedIn account (social media), create and schedule posts there;

> You can track all your links and make a short version (link Bitly) to ensure your campaign and sources are correct.

Thank you @PamCotton for tagging me here! 

[PamCotton · Accepted solution]

Hey @BennyRoss, happy Tuesday!

Great question! Adding a link in the first comment generally avoids the algorithmic penalties associated with links in the main post. 

While LinkedIn tends to limit the reach of posts with links to keep users on the platform, using the first comment strategy may help maintain better visibility.

However, the exact impact on reach can vary, so it’s a good idea to test and analyze performance over time.

To our top experts, @TomM2 and @Brenner any recommendations for @BennyRoss?

Thank you,

Pam