Contact Attribution with Multiple Business Unit Social Media Accounts

[HMetzker7]

Is there a solution to attributing leads created from specific social media posts when having multiple business unit social media accounts?

We are having issues deciphering which specific post is creating contacts as leads in the social analyzer tool. Even when filtering which social media account using the account dropdown select in the analyzer tool, it clumps all contacts together by platform (LinkedIn, Facebook, etc).

Our company has multiple business units within our HubSpot instance with multiple social media accounts.

[danmoyle · Accepted solution]

@HMetzker7 I was playing around with Latest Source (Social Media) and Latest Source Drilldown 1 (Facebook) in a list to see if I could use that in some way. 

Unfortunately, I don't see how to connect that list, even in Custom Report Builder, to further dig into which specific social post brought them in. And I can't see a way to deliniate by business unit or social media business page. 

However, that's a path I'd take and explore. You may even find some additional value in the Attribution Reports and Customer Journey Reports (that's only in Enterprise, FWIW) that helps you find better reporting than what the social analyze tab can offer. 

Not a total answer, but hopefully inspires some ideas for you or others thinking about this. 

Thanks for the tag @BérangèreL as always! 🤗 

[GRajput]

Hi @HMetzker7 

To filter your social reports:

In your HubSpot account, navigate to Marketing > Social.
Click the Analyze tab.
To filter by social network account:
In the top left, click the All accounts.
To view data for all of your connected social accounts, select All accounts.
To view data for network accounts, select the network name (i.e. Facebook, Twitter, etc.).
To view data for individual accounts, select the account name.

For more information you can refer to this LINK HERE.

Hope this will helps you out. Please mark it as Solution Accepted & Upvote to help other Community member.
Thanks!

[BérangèreL]

Hi @HMetzker7,

I understand that you would like to see an attribution report for social posts (with several social media accounts) when having multiple business accounts, is that correct please?

I'd like to share these articles that might be of interest to you:

- Create attribution reports
- Associate your assets with business units

@Jonnydk, @JJong and @MagdaPrichodko are you still using business units? Have you tried such reporting for social posts and multiple business units please?

I also wanted to invite a couple of subject matter experts to this conversation @GRajput, @deepikaverma and @danmoyle: do you have any suggestions to help @HMetzker7 in this particular case please?

Thanks and have a lovely day!
Bérangère