Jul 11, 2021 6:54 AM - edited Aug 12, 2021 11:44 AM
Employee advocacy programs are powerful sources of word-of-mouth marketing. What are some methods that might encourage employees to use their own social channels to talk about the company?
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May 15, 2022 6:58 PM - edited May 15, 2022 6:59 PM
Personally, having a brand worth sharing. If your culture is terrible they will likely go by the old addage, "If you have nothing nice to say, don't say anything at all." My previous company provided specialty contact lenses to all employees who asked for them. Many didn't take advantage of this perk and they certainly weren't posting about it. This is a problem. These lenses can be life changing. I mostly posted because my son wore them and I was in the marketing department. The company could have easily asked all employees who wear the lenses to post about it and at the end of each quarter, those who posted would get a $25 gift card to uber eats. And if their child was involved in the post, they would get the kid a gift card too (because it's pretty trashy to use kids without them getting something for it). How easy would it have been to implement this? How much UGC did they pass on by not encouraging employees to post?
May 18, 2022 2:17 PM
Hi EHansen, I completely agree that it could have been a simple process. As mentioned in my response to this question, reseaarch is showing that employees like to have their seperate life from work and posting my open up an area that employees just don't want management involved in. So I agree when you mentioned it has to be a brand worth crossing that line for.
May 11, 2022 7:13 AM
Departments heads leading by example would help. If I join a company and I see that it is a culture I'd have no choice but to adhere regardless
May 8, 2022 3:08 AM
Talk good about tje company and say evrything postive. Tell good about the company t the customer.
May 7, 2022 5:56 PM
In some cases, employees will get excited about something that is already happening.
Having people on the initial Social Media team, who want to be there can ultimately set the tone for other employees to participate.
It is also helpful if it is a quarterly campaign type, because with honesty some employees do want to be able to separate their work lives from professional... the company is asking them to post a one off post every month or so, this content can still be seen as a valuable source of Employee Advocay for the company.
May 5, 2022 5:01 AM
It works best if the employees voluntarily share their stories about the brand and the company with pride because of the opportunities every day to positively impact their peers, customers, and suppliers. To make that happen, cultivating a culture of people taking care of each other is the foundation work. Recognize employees when they proudly present something good to society. Do not reply on incentivizing the social sharing behavior with monetary rewards.
May 7, 2022 5:51 PM
Love this answer! Very true; employees don't want to feel like they have "another" thing to do. If they are sharing because they want to, they are likely to do it more conistently and share with more people
May 3, 2022 7:52 AM
What are some ways to get employees excited
about talking about the company they work for?
Apr 30, 2022 12:42 PM
Employee advocacy is one of the most effective ways to boost your public image and employee engagement.
Why? Because your employees are already posting about you. Half of all employees share content from or about their employer on social media, and 33% of all employees do so without any prompting.
Apr 28, 2022 11:44 PM
Ask them to share a story about a positive experience they had with the product or company service and their family or friends.
Recognize openly and warmly how much you value them, with direct examples of truthfull recognition attitudes towards the individuals and keep doing it until you have reached all your organization employees.
Remember them daily and express gratitude.
Help other communities and ask employees for help.
Enage in a mision with a vision, and share the content.
Apr 28, 2022 7:46 AM
Apr 27, 2022 8:55 PM
Mediante recompensas y reconocimientos por su excelente trabajo. Por lo general estas recompensas son de manera monetaria
Apr 27, 2022 8:32 PM
I think this is possibly simpler than I originally thought. My first approach to this is to ask them to engage with the brand on social media. We skip this step and assume that people know we want them to do this. Of course, you are going to want to communicate clear social media guidelines but once that has happened, letting your employees know that you want to them to be a part of this type of marketing is vital. I'd make sure morale is good when you make this invite.
I tried this with a board of directors for a non-profit (not employees, but similar affinity for the mission of the organization) and they were grateful that I asked them to be a part of it. They started sharing posts, liking and commenting.
Of course, people love rewards but I hesitate to buy their influence. Their networks will know (or can find out) where they work and might be skeptical of the company capitalizing on them too often.
I would start with asking employees something easy: share (on their own page) about their favorite product using a specific hashtag, or even ask them to update their employer so that others know they are connected to the company. The social media team can then track the hashtag and see which employees might be able to be utilized for future campaigns.