What are some advanced tactics to increase views of a LinkedIn post?

[Sam62]

Hi all,

LinkedIn is a wonderful platform to build a community of professionals and connect with the like-minded people.  I want to know what are some secret or advanced tactics that can help increase the views of a LinkedIn post.

Thanks,

[AMujidat]

To start with, the LinkedIn algorithm studies and observe the kind of content you share, the pages, and the people you follow to know what interests you. From my experience, Linkedin doesn't show your posts to many people during this period. So, your reach will be very limited. What you can do to boost your reach during this period are:

• Be consistent with posting on the platform. 
• Engage thoughtfully with other people's posts and influencers that are relevant to your industry.
• Be patient

I observe that one of the best performing content on LinkedIn is Success stories and celebratory posts so, share your wins but please be truthful.

So here are my general recommendations to improve your engagement on LinkedIn:

Tagging: Build a relationship with people that matters to you and tag them meaningfully in your posts.

Testing: Test different post formats to know what is working e;g: listicles, how to, story, video etc.

Timing: Post at different times of the day & track your result to know the time best time to post.

• Share relatable contents.
• Be intentional if you are looking to get business results.
• Once again be consistent and be patient.
• Engage with others' posts.

Hope these tips help. Wishing you all the best on LinkedIn @Sam62  and thank you for the mention @kvlschaefer. 

[Sam62]

That's quite helpful. Thanks @AMujidat 

[AMujidat]

You are welcome @Sam62. Trust you are doing great.

[kvlschaefer]

Hi @Sam62,

That's a great question! 

I'll add some members from our study group to see if they have any tips.

Hi @MaraAccelerates, @Listen2sunrise, @AMujidat, @GHill-Baulch, @msageer, @PJones76, @RaquelEB95, @EhsanAllahverd - Do you have any LinkedIn marketing tips for @Sam62?

Thanks!

Kristen

[MaraAccelerates]

Thank you @kvlschaefer for suggesting a response. 

Hi, @Sam62 

I would have to say it is all about authentic engagement when it comes to LinkedIn, especially because there are so many Professionals on the platform, that you could grow real connections with. Crystal mentioned in the Social Media Certification Course, that you want to show up as you and that it is all about your audience ( This is a great course and may help to give you more insight). 

I also believe being strategic about your engagement could help. I am not sure what type of information you are posting, but you may want to join groups on the platform that would benefit from the information you are sharing. Also, take the time to find out what they are talking about so that it is more about a discussion, and they may have more interest in the post. 

of course, there are Ads if that is something you are open to investing in at this time. 

The last thing I would recommend is not to ask for anything right away, just because everyone does that online these days. I think it makes you stand out when you are just listening, helping, and at the right time asking for the support or a sale you need through your CTA on your post. 

Ultimately it takes time, as we all come to know. 

Hope that was of some help. 

[Sam62]

That makes sense. Thanks @MaraAccelerates 

[Listen2sunrise]

An echo with @MaraAccelerates on the words " when you are just listening, helping, and at the right time asking for the support or a sale you need through your CTA on your post. 

As a LinkedIn user as well as a HubSpot Academy learner, I think that the tips stated in the content marketing course in principle work in the LinkedIn platform too. Some thoughts: 

1. Educating or Inspiring will be the more suitable content pillars for building thought leadership than entertaining given that the LinkedIn platform is for professionals. 
2. Content structured in a manner that requires less than 5 minutes (or even 3 minutes) to read is likely to be clicked through more. For longer content, offering an e-Book or white paper download will work well (in the business' view, that will be a click-through to the call-to-action). 
3. LinkedIn does have ads that you can leverage to promote your content. For example, the sponsored inMail message. When you pile up your content in a listed format that will be beneficial for the user, you can create a group and invite people to join the group (Example:  PhotoShop tips) 

The most important thing is that the content is a helpful read for your target readers (your buyer personas-- why they want to consume your content). 

[Sam62]

Thanks for these helpful tips @Listen2sunrise. I'll use them for sure.

[msageer]

Of course i do have LinkedIn Account