Hey @MBondareva thank you for posting in our Community!
Understanding your target audience's demographics, interests, and online behavior is key. This information will help you choose the most suitable platforms for reaching them.
Choose social media platforms that align with your audience's demographics and preferences. For instance, if your target audience consists of young professionals, platforms like LinkedIn and Twitter might be more effective. If you're targeting a younger demographic, platforms like Instagram and TikTok could be more suitable.