Have you updated your social video marketing strategy lately?
The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. The study shows that not only is video an effective marketing strategy, but demand for it is growing at lightning speed!
The top social media platform for sharing videos is YouTube (70%), followed by Instagram (60%) and TikTok (35%).
According to 58% of marketers, short-form videos (such as TikTok, Instagram Reels, and YouTube Shorts), are the main video format they leverage in their roles.
67% of marketers say sharing marketing videos on social media (YouTube, Instagram, TikTok) has the biggest ROI
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