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Community Manager
Community Manager

Social Media Video Marketing Stats in 2022

Have you updated your social video marketing strategy lately?


The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. The study shows that not only is video an effective marketing strategy, but demand for it is growing at lightning speed! 


Here are social media video marketing stats that stuck out to us:

  • The top social media platform for sharing videos is YouTube (70%), followed by Instagram (60%) and TikTok (35%).
  • According to 58% of marketers, short-form videos (such as TikTok, Instagram Reels, and YouTube Shorts), are the main video format they leverage in their roles.
  • 67% of marketers say sharing marketing videos on social media (YouTube, Instagram, TikTok) has the biggest ROI

Read More Stats Here


We would love to hear your thoughts about social video marketing stats for 2022! Comment and reply to the questions below: 

1. Which platform(s) are you going to focus on for video content this year? 

2. Do you use organic or paid content or both, when posting videos on social media? 

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