Question of the Week: Have you invested in TikTok at your organization?

[ericajfinley]

Did you know that 52% of marketers who use TikTok planned to increase their investment in 2022? Not at all a surprise when you think about the prevalence of short-form video and the explosive growth of the platform.

Other fun facts from a recent HubSpot blog post:

• Most downloaded app in 2019 and 2020
• 1.2 billion monthly users
• Average user session of 10.85 minutes
• More than half of Gen Z consumers use it
• 36% of users were between 35 and 54 years old (2021)

Is TikTok an app you’ve adopted personally or professionally? Why or why not? Let us know in the comments! (And if you’re looking for some inspirational examples, check out this thread.)