Working on a list of the most influential high-profile personalities across social media channels in our region. Beyond follow count, engagement rates, what other metrics do you think should be considered to develop a criteria for this?
I am also interested in content strategy ideas for better growth of followers and engagement. Our number of impressions is currently fairly small on all platforms. We have accounts on almost all social platforms and post blogs 1-2 times each week. We've only been posting regularly for about a month, and are switching focus to LinkedIn, Twitter, and Facebook for B2B Saas/Nonprofit/Medical companies.
I am trying to think through a content strategy that would allow me as a solopreneur (for now) to create a content flow that might flow this way: Pillar Post - embedded youtube video - promoted with LinkedIn post - mentioned in my email newsletter - sent out on Twitter... for example.