Introduction and question
Introduction and question
Hi @Oghenemaro,
congratulations on nearly completing your HubSpot social media certification! That's a great step towards becoming a social media manager. To transition into this role, you'll need to build a strong foundation of skills, gain practical experience, and strategically navigate the job market.
Begin by developing key skills beyond your certification, such as:
- content creation and curation
- analytics and data interpretation
- platform-specific knowledge (Facebook, Instagram, X, LinkedIn, etc.)
- basic graphic design and video editing
- copywriting and storytelling
- customer service and community management
Gain practical experience by building your portfolio through:
- managing your own professional social media accounts
- volunteering for local nonprofits or small businesses
- creating mock campaigns for imaginary brands
- offering free or low-cost services to friends or family businesses
To break into the field, look for entry-level positions such as Social Media Coordinator, Social Media Specialist, Digital Marketing Assistant, or Content Creator. These roles can provide valuable hands-on experience and help you climb the ladder to a manager position.
Networking is crucial, so attend marketing and social media events, join professional groups on LinkedIn and Facebook, and engage with industry professionals on various platforms.
Continuous learning is also essential; stay updated with industry blogs, podcasts, online courses, and new features on social platforms.
As you advance your career, focus on building your personal brand. You can do this by maintaining an active and professional presence on key social platforms, starting a blog or YouTube channel about social media marketing, and sharing your insights on LinkedIn.
Seek mentorship by reaching out to experienced professionals, joining mentorship programs, or working with a career coach specializing in digital marketing. These opportunities can be invaluable for your career growth and provide guidance as you navigate the field of social media management.
Consider freelancing to gain diverse experience, build your portfolio, and potentially transition into full-time roles with clients.
When job searching, tailor your resume and cover letter to highlight relevant skills and experience. Create a digital portfolio showcasing your best work, use job boards specializing in marketing and social media roles, and use your network for job leads and referrals.
Social media manager is a journey that requires persistence and continuous learning. As you gain experience, you'll be able to move up to more senior positions, with potential earnings between $45,000 to $81,000 as a social media manager.
Let me know if you have any questions or feel free to get in touch with me and my team if you need HubSpot support: 👉 https://space.pinetco.com/en/contact-community
Best regards
Adriane
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 | Adriane Grunenberg HubSpot Automation and Digital Analytics Expert Pinetco GmbH Book a free meeting |
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