How would you conduct a social media audit?

[crystalking]

No two social media audits are conducted the same. How would you go about conducting one? What resources would you tap into? What reports would you run? Or if you've already conducted social media audits, what did you find to be the most helpful in gathering data?

*To learn more about this, check out the Measuring Your Social Return on Investment lesson via HubSpot Academy. 

[STalapatra]

Create a list of all your social media accounts

Evaluate each account for brand intigrity

Identify  your top performing social media content

Evaluate each channels performance

Track your social media audit

Identify your top performing social media content

Understand your audience on each on each platform

Take action: Update your social media marketing strategy

Centralize account ownership

Schedule your next audit

[KHouston333]

I think my first thing would be to use my email list to ask for feedback and in return give the customer and discount or some kind of offering in order to encourage them to leave ANY feedback so that it can be used in line with measuring metrics through one of the tools listed. 

[MRodriguez83]

focus on only one plataform

see the competition and what r they doing

check video feeds looking for trends

review the most popular keywords

be yourself and original

[KCampbell26]

By evaluating the statistics on all of my social media platforms, and finding ways to grow my target audience.

[PriyeshAnand]

1. To developnspecific actionable business objective and goals.
2. To discover trends 
3. To receive valuable insight

[lj4]

Like this yes but i would expand on it

[DContreras]

Review and analyzing the social media post, analizing the metrics like: 

• Video views
• What kind of content have best and worst performance
• Effective keywords 
• Number of mentions 

[Casals85]

I primarily look at which posts perform best and use that to learn what types of content my audience wants to see.

[AGARCIAJIMENEZ]

Facebook it has resources such as a publication calendar it also has a video playback control it has reach indicators 

[JArgonautica]

KPI

[VLR]

Regularly checking ROI vs what is invest in Social Media. 

[Fermin_Martinez]

Reviewing KPIs regularly with ROI measures of central tendency

[Tucadventures]

I work with smaller businesses who aren't alway very active on social media. So before I even look at the Ads manager I just check out the appearance of their network: the esthetics, consistency and engagement of the platform. It lets me know what maintenance needs to be done before even thinking about investing in any advertising. 

[TJelani]

depending on the social i would identify the content with the most interactions and evealuate tgeh channel based on the content trackings 

[LMiracle]

First of all i will identity a social media account and identify my best post then eveluate the channel performance also track my result and understanding  your audience.

[tstasik]

Reviewing KPIs regularly

[JSimo]

😎 

[SKibarua]

I will conduct a monthly audit

[Roxy1]

Reviewing tha KPI's of the marketing process. 

[BBachmann]

I would conduct a social media audit. I would use the audit to measure where my company is at by analyzing the statistics about our social media performance. 

[JCanada6]

I would conduct social media audits.I would also engage and have goals.