How do I let people know that we know what they need?

[Frankisfrank]

In the tutorial space we have many clients who are very, very happy with the quality of our tutorial outcomes.

We are also in a market where there are a large pool of unqualified tutors who compete on price alone (with a veneer of experience).

It seems at times that our task is educating clients around the difference trained and qualified tutors can make.

But, shifting belief is a challenge.

[RJ14]

Shifting beliefs, especially when it comes to valuing the difference between qualified and unqualified tutors, can indeed be a challenge. Here are some strategies that might help:

1. Showcase Success Stories

2. Highlight Qualifications and Expertise

3. Offer Free Workshops or Trials

4. Educate Through Content

5. Compare and Contrast

6. Emphasize Long-Term Value

7. Leverage Referrals

8. Build a Strong Brand Identity

9. Address Misconceptions Directly

10. Offer a Satisfaction Guarantee

Ultimately, focusing on the tangible benefits and value that qualified tutors bring can help shift client beliefs over time. It’s about making the value so clear that it becomes an obvious choice for clients.

[theephraim]

hi Frank,
the first way to get this done is to identify your audience, but because social media is quite a big space filled with lots of people and lots of wants. i suggest the best way out is to search for threads that talk about your product then comment or tag them on a post you've made to advertise your product.

Another way is by posting your product through a wide range ads making it captivating you never can tell who will reach out to you after then

i hope this helps you , more love Frank

[danmoyle]

Hey there @Frankisfrank and welcome to the Community! 

I love this question. It's a big one. I've been educating prospects for more than a decade now, and sometimes convincing them you know you stuff is that hardest part. 

Over the years I've found walking the walk, so to speak, is key. Consistently showing up and producing helpful, engaging, and educational content shows you're the expert. It doesn't need to be flashy. It needs to be helpful. Freely give that stuff away. 

Then you can produce premium content you offer in their email when they sign up for it - still free but with the slight catch of the email. But you're still giving them what they need. As you build that trust, they will see value in your expertise and your willingness to give it away and help. 

Plus as @PamCotton mentioned, sharing testimonials, reviews, and case studies help. If you look in the HubSpot partner directory, our listing here at Impulse Creative showcases our trainers as experts. That, coupled with our educational content, helps us show that we know our stuff. 

Keep rocking it! 

[PamCotton]

Hey @Frankisfrank, thank you for posting in our Community!

To effectively convey to potential clients that you understand their needs and the value of qualified tutors, you can employ several strategies, 

For example, you can start by sharing testimonials or case studies from satisfied clients who have experienced positive outcomes from your tutorials. Emphasize specific improvements or achievements resulting from working with qualified tutors.

To our top experts, @danmoyle do you have any recommendations also for @Frankisfrank?

Thank you,

Pam