Social Media

Community Manager
Community Manager

How To Increase Your Instagram Engagement Rate in 2022

Do you use Instagram as a social media channel for your organization, as an entrepreneur, or content creator?   


Before you start marketing yourself as a business or individual on Instagram, it's essential to understand the Instagram Engagement Rate to set yourself up for success on this social media channel. 


What is the Instagram Engagement Rate?

"Instagram engagement rate is a quantitative measure of how users interact with the content on your profile. It takes into account your number of followers, likes, comments, and shares. Engagement rates are typically calculated by dividing an account’s likes and comments by follower count." 


Appealing to Your Audience

If your content appeals to your audience and they find it relevant, they are more likely to engage with your content! In addition, don't forget to identify new followers and fans to your list. If they find your content more engaging than a competitor's, your engagement rate will go up as well! 


Learn more about the Instagram engagement rate, how it is calculated for brands versus influencers, and tips on how to increase your Instagram Engagement rate here


What tips would you give to your fellow study group members to increase their engagement rate on Instagram?

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How To Increase Your Instagram Engagement Rate in 2022

Yup you are right, but most of all you should know your target audience when creating marketing campaign in order to secure only those followers who are really your followers you getting me? Instead of engaging the following of those who dont even like your product