Jul 11, 20214:59 PM - edited Aug 12, 202111:52 AM
HubSpot Employee
Do you advertise on Instagram?
Video, still photos, stories...these are just a few of the possibilities for ads on Instagram. If you are running Instagram ads, what format do you think works best? Or if you aren't running ads, which format do you find yourself responding most to?
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As of my last knowledge update in the effectiveness of Instagram ad formats can vary based on the target audience, campaign goals, and industry. However, some general trends and best practices have been observed.
Yes. I advertise on Instagram to generate sales for live events. I use Instagram to gain more awareness than just posting ads on Facebook. Ads on IG help gain our bisiness more attention and are beginning to generate more sales with consistent ads.
Yes but to get leads directly for my business. I want to conduct a thorough customer persona research. I also want to learn how to take customers through different stages of AIDA that is awareness, inspiration, desire and action
I am not an advertiser but a consumer attracted to video ads. They always catch my attention after scrolling through still photos in my feed. Still photo advertisements catch my eye once they consist of an eye-catching product of interest.
I have not done an advertisement on Instagram before, but I think that videos in the form of reels are one of the best ways👌 to attract more customers, more brand awareness, and more conversions.
I do not currently run Instagram ads. However, as a consumer I often find myself engaging with Reels and video ads much more often. This is because, compared to a still-picture post, there's just much more content to react to and engage with in the video format. Especially if it's a video ad with a higher production value or alot of detail.