Case Study: Static Ads Vs. Video Ads on Pinterest

[kvlschaefer]

A big part of social media advertising strategy in 2022 is trying out new social media networks and diversifying the channels we advertise on. Could Pinterest be one of them?

According to a recent study by Creatopy, this app with 431 million active users has untapped advertising potential for companies. The study concluded that static ads are more effective on Pinterest than video ads. Static ads are best for informing users of your brand while video ads may be best for the middle or bottom of the funnel for users who are already familiar with your brand.

We would love to hear about your opinion on Pinterest and ad types:

1) Do you use or plan to use Pinterest in your social advertising strategy?

2) Do you find that static or video ads are more effective?               

[kvlschaefer]

Hi all! Welcome to the Social Media Group 😊 - @mrmgwilson, @TLupick, @CFernandes9, @IChinazam, @OAwodumila, @ZRance, @IsobelCeline, @IAyaaIsabella-a, @DGlenn5, @AlejandroRojas, @TTade, @KHarrison1, @abeer_hsn, @CTranQuoc, @SabrinaSantana

- Do you use Pinterest or plan to use it in your Social Media Strategy? 

- In general, do you find static or video ads more effective on Social Media?

Thanks!

Kristen