Best Practices for Staying Relevant on Instagram and TikTok

[P-Karina]

I’m curious to know your insights and experiences—what are your best practices for staying relevant on social media, especially on Instagram and TikTok?

With trends changing so quickly and algorithms being unpredictable, I’d love to hear how you:

• Keep your content engaging and fresh
• Adapt to new trends while staying true to your brand
• Balance between organic reach and paid campaigns
• Effectively use reels, stories, or live videos to drive engagement

If you have any specific strategies or examples that have worked well for you or your business, please share. I’m always looking to learn and improve!

[Marie25]

Hey P-Karina, I'm really excited about this topic you have posted. Staying relevant is essential in this ever changing world of social media and one way to do that is by following up with trends, planning content early allows one to catch up with trends and ongoing challenge that people are on.

[yasir3]

What’s worked best for me is combining authenticity with consistency. I focus on content that’s either helpful, relatable, or a quick behind-the-scenes look—especially using Reels. Trends are useful, but I only follow the ones that align with my brand’s voice. No point in chasing every viral sound if it doesn’t feel real.

Also, I’ve found that engaging in comments and DMs matters just as much as posting. Real interaction builds trust, especially when you're a local service like mine. At the end of the day, even on TikTok or Instagram, people still choose people they trust. That’s how we’ve grown anytimeplumbing.net by being real and showing up consistently.

[lilyfloori]

Staying relevant on Instagram and TikTok requires a mix of creativity, adaptability, and strategy. Focus on creating engaging, trend-aligned content while staying authentic to your brand—use trending sounds, challenges, or formats but add your unique twist. Balance organic reach with targeted paid campaigns to amplify visibility. Leverage reels and stories for quick, engaging snippets, and go live to connect with your audience in real-time. Consistency is key, so post regularly and interact with your audience through comments and DMs. For more tips and inspiration, check out Recipies —it’s a project I’ve been working on! What strategies have worked best for you?

[JDF]

Hi P-Katrina,

Welcome aboard.

I believe you have to be authentic. There's no point in pretending to be
someone you are not.

Kind regards, JDF

[QueenBola25]

Hi dear, 

This is a really intriguing conversation.

Staying relevant on these platforms requires consistency in research, targeting rightly and the desire to meet their pain points. Thanks to hubspot for the courses to help us learn the strategies🤗

[danmoyle]

Hey there @P-Karina - welcome to the community! What a great prompt for conversation. Thanks for the tag @kennedyp 😊

For social media, I think the first critical step is to know your audience. Buyer persona, ICP, audience... however you're segmenting the folks you want to reach, it's important to know as much as you can about them.

• What moves them, or matters to them?
• How does your product/service/business connect with them?
• What differentiates your brand from the others out there offering the same solutions?

Next, it's critical to know your brand voice.

• What's your mission? 
• What are your values? 
• What about your brand tone? 

When you have these pillars, it's easier to focus on authentic content creation rather than trying to follow the next trend. 

And finally, always be testing. Nothing is forever in social, so what works today might not work next work - or even tomorrow! Test, try new things, analyze the data, and listen to your customers & prospects. 

That's my two cents! 

[MSmith8011]

Keep creating content to post and keep an eye on the analytics to see what is working and what is not!

[kennedyp]

Hi @P-Karina! Welcome to the Community-- happy to have you here 😊

I'd like to invite @JenBergren, @danmoyle, and @sasindu_lk to see if they have any best practices for staying relevant on these social media platforms!

Best,

Kennedy