Social Media

P-Karina
Member

Best Practices for Staying Relevant on Instagram and TikTok

I’m curious to know your insights and experiences—what are your best practices for staying relevant on social media, especially on Instagram and TikTok?

With trends changing so quickly and algorithms being unpredictable, I’d love to hear how you:

  • Keep your content engaging and fresh
  • Adapt to new trends while staying true to your brand
  • Balance between organic reach and paid campaigns
  • Effectively use reels, stories, or live videos to drive engagement

If you have any specific strategies or examples that have worked well for you or your business, please share. I’m always looking to learn and improve!

5 Replies 5
JDF
Member

Best Practices for Staying Relevant on Instagram and TikTok

Hi P-Katrina,

Welcome aboard.

I believe you have to be authentic. There's no point in pretending to be
someone you are not.

Kind regards, JDF

QueenBola25
Member

Best Practices for Staying Relevant on Instagram and TikTok

Hi dear, 

This is a really intriguing conversation.

Staying relevant on these platforms requires consistency in research, targeting rightly and the desire to meet their pain points. Thanks to hubspot for the courses to help us learn the strategies🤗

danmoyle
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Best Practices for Staying Relevant on Instagram and TikTok

Hey there @P-Karina - welcome to the community! What a great prompt for conversation. Thanks for the tag @kennedyp 😊

 

For social media, I think the first critical step is to know your audience. Buyer persona, ICP, audience... however you're segmenting the folks you want to reach, it's important to know as much as you can about them.

  • What moves them, or matters to them?
  • How does your product/service/business connect with them?
  • What differentiates your brand from the others out there offering the same solutions?

Next, it's critical to know your brand voice.

  • What's your mission? 
  • What are your values? 
  • What about your brand tone? 

When you have these pillars, it's easier to focus on authentic content creation rather than trying to follow the next trend. 

 

And finally, always be testing. Nothing is forever in social, so what works today might not work next work - or even tomorrow! Test, try new things, analyze the data, and listen to your customers & prospects. 

 

That's my two cents! 

 

Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!


Dan Moyle

HubSpot Advisor

LearningOps | Impulse Creative

emailAddress
dan@impulsecreative.com
website
https://impulsecreative.com/
MSmith8011
Member

Best Practices for Staying Relevant on Instagram and TikTok

Keep creating content to post and keep an eye on the analytics to see what is working and what is not!
kennedyp
Community Manager
Community Manager

Best Practices for Staying Relevant on Instagram and TikTok

Hi @P-Karina! Welcome to the Community-- happy to have you here 😊

 

I'd like to invite @JenBergren, @danmoyle, and @sasindu_lk to see if they have any best practices for staying relevant on these social media platforms!

 

Best,

Kennedy


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