Best Practices for Staying Relevant on Instagram and TikTok
I’m curious to know your insights and experiences—what are your best practices for staying relevant on social media, especially on Instagram and TikTok?
With trends changing so quickly and algorithms being unpredictable, I’d love to hear how you:
Keep your content engaging and fresh
Adapt to new trends while staying true to your brand
Balance between organic reach and paid campaigns
Effectively use reels, stories, or live videos to drive engagement
If you have any specific strategies or examples that have worked well for you or your business, please share. I’m always looking to learn and improve!
Best Practices for Staying Relevant on Instagram and TikTok
Hi dear,
This is a really intriguing conversation.
Staying relevant on these platforms requires consistency in research, targeting rightly and the desire to meet their pain points. Thanks to hubspot for the courses to help us learn the strategies🤗
Best Practices for Staying Relevant on Instagram and TikTok
Hey there @P-Karina - welcome to the community! What a great prompt for conversation. Thanks for the tag @kennedyp😊
For social media, I think the first critical step is to know your audience. Buyer persona, ICP, audience... however you're segmenting the folks you want to reach, it's important to know as much as you can about them.
What moves them, or matters to them?
How does your product/service/business connect with them?
What differentiates your brand from the others out there offering the same solutions?
Next, it's critical to know your brand voice.
What's your mission?
What are your values?
What about your brand tone?
When you have these pillars, it's easier to focus on authentic content creation rather than trying to follow the next trend.
And finally, always be testing. Nothing is forever in social, so what works today might not work next work - or even tomorrow! Test, try new things, analyze the data, and listen to your customers & prospects.
That's my two cents!
Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!
Best Practices for Staying Relevant on Instagram and TikTok
Hi @P-Karina! Welcome to the Community-- happy to have you here 😊
I'd like to invite @JenBergren, @danmoyle, and @sasindu_lk to see if they have any best practices for staying relevant on these social media platforms!
Best,
Kennedy
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