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KCreese
Member

Using a PIM to manage Department/Category Pages

SOLVE

We currently utilize a PIM to manage our content for all marketing products.  Recently a conversation was struck around using our PIM to manage our product category pages.  After some discussions with our VAR it was determined that we could push a feed that does link to our department pages (or category pages) and publish information like meta titles, meta descriptions, short descriptions, long descriptions, ect.  I like the idea of using a PIM because it will be easier for me to export the data collected for each department page and manage their completeness.  There are members of my team who do not like idea and indicate that having a scheduled update to a department page, in which no content is updated will have a negative effect on our SEO value.  I'm trying to explore if that is really the case or if that commend is inaccurate.  So here is my question:

Does using a feed to update department page information have a negative affect on SEO score if no content is being updated?  

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1 Accepted solution
danmoyle
Solution
Recognized Expert | Elite Partner
Recognized Expert | Elite Partner

Using a PIM to manage Department/Category Pages

SOLVE

Hey @KCreese. My thoughts, FWIW: While I've not used a PIM to update page information, I don't see why updating meta descriptions or other non-public content, while not updating public content, will negatively impact SEO. We do it ny hand, updating tags or descriptions, titles and URLs. I'm not sure why a PIM feed would be any different. My opinion: You're most likely safe. I'd definitely test it! 

 


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Dan Moyle

HubSpot Advisor

Learning Ops | Impulse Creative

[he/him/his]

239-244-8812 | 269-371-4753
dan@impulsecreative.com
https://impulsecreative.com/

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2 Replies 2
danmoyle
Solution
Recognized Expert | Elite Partner
Recognized Expert | Elite Partner

Using a PIM to manage Department/Category Pages

SOLVE

Hey @KCreese. My thoughts, FWIW: While I've not used a PIM to update page information, I don't see why updating meta descriptions or other non-public content, while not updating public content, will negatively impact SEO. We do it ny hand, updating tags or descriptions, titles and URLs. I'm not sure why a PIM feed would be any different. My opinion: You're most likely safe. I'd definitely test it! 

 


Did this post help solve your problem? If so, please mark it as a solution.


Dan Moyle

HubSpot Advisor

Learning Ops | Impulse Creative

[he/him/his]

239-244-8812 | 269-371-4753
dan@impulsecreative.com
https://impulsecreative.com/
TiphaineCuisset
Community Manager
Community Manager

Using a PIM to manage Department/Category Pages

SOLVE

Hi @KCreese 

 

Thank you for reaching out.

 

I want to tag some of our experts here - @Sam62 @NicoleSengers @johnelmer @danmoyle @JonPayne do you have any idea on this for @KCreese ? 

 

Thank you!

Best

Tiphaine


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