Magento/HubSpot Integration - Back-in-Stock Emails

[kfol]

We have our e-commerce platform Magento integrated with HubSpot through Eyemagine's app. We are looking to set up back-in-stock marketing emails based on customer's signing up for a restock notification on a product listing that is out of stock. We'd like HubSpot to power these emails, but it doesn't look like those properties are being sent back and forth today. For those of you that have workflows created for this type of marketing, how do you have it set up? Do you use separate extensions? If so, which ones? Thanks in advance! 

[AliAnsari]

Hi @kfol,

We have developed a similar solution for one of our clients using Magento API.

You will have to create custom properties in products object like Product Quantity and In Stock, then use Magento webhooks to send the quantity and in-stock status data to HubSpot in that fields:

You can then create a deal-based workflow and use the trigger for Line Items:

I hope this helps.

Thank you

Databeys

[DianaGomez]

Hi @AliAnsari hope you are doing well!

Thanks for sharing 🙂

Best, 

Diana

[TitiCuisset]

Hi @kfol 

Thank you for reaching out. 

I want to tag some of our experts on this - @Josh @Mike_Eastwood did you come across a similar case? 

Thank you!

Best

Tiphaine

[Josh · Accepted solution]

Hi @kfol,

I haven't run into this specific issue, but similar issues as it relates to e-commerce integration. There are limited fields that are carried over by default based on e-commerce transactions, whether that is a completed check-out or as you mentioned above, signing up for re-stock notifications.

What I have had to do as a workaround to complete workflows is to set a particular value on the e-commerce side that I can confirm is sent to HubSpot. For example, we had Shopify set a tag on the customer record based on ecomm activity...that value was sent back to HubSpot. I assume you could do something similar on Magento.

As an alternative, you could use a HubSpot form for re-stock notifications vs the default Magento. This is probably not ideal, but with the right set-up, I think you could find a way to build that into the template so it only shows on items that are out of stock.

This isn't the perfect answer, but I hope it at least points you in the right direction!

Josh

Thanks for the ping @TitiCuisset