Does Drift Integration Affects Predictive Lead Scoring?

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Occasional Contributor

Would the Drift integration affect HubSpot's predictive lead scoring?

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Community Thought Leader | Diamond Partner

Hi @ejohnson0832

 

Very unlikely - the new predictive lead scoring engine is so complex, and completely baked into HubSpot, that I imagine it could only utilise data points that HubSpot controls. 

 

@jennysowyrda can you confirm, do integrations factor into predictive lead scoring?

Phil Vallender | Inbound marketing for B2B technology companies

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Community Thought Leader | Diamond Partner

Hi @ejohnson0832

 

Very unlikely - the new predictive lead scoring engine is so complex, and completely baked into HubSpot, that I imagine it could only utilise data points that HubSpot controls. 

 

@jennysowyrda can you confirm, do integrations factor into predictive lead scoring?

Phil Vallender | Inbound marketing for B2B technology companies

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Community Manager

Hi @ejohnson0832,

 

 @Phil_Vallender is correct; the Drift integration won't play into the predictive lead scoring. 

 

For a full list of what is included, I wanted to share this article with you which outlines the specifics of predictive lead scoring. 

 

Thanks,
Jenny


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