A way to compare and track the effectiveness / desirability of a new product feature in hubspot?SOLVE
Does anyone have any ideas or know of any integrations that could help me capture data on how a new product-feature drives customer behaviour?
I'd like to essentially run two campaigns, one when we offer this new product feature and a second when we don't. I'd like to capture specific customer feedback on that feature and then also compare pipeline stats, so if it drives more sales or moves along the pipeline quicker etc.
Ideally I would like to see this same information early on in a campaign, where most of our connects are from cold calling and would be based on Contacts / Leads; and also when our Sales Executives use similar messaging at a later stage when they are mostly connecting through a Deal / Opportunity and speaking to multiple engaged stakeholders at a company.
If it was possible, I would use a similar method to compare two pricing structures; different communication strategies etc.
Lastly, I would like a way to easily bucket our leads / deals into two or more groups for this comparison (using things like Industry, company size or Job Role), instead of manually choosing them.
Thanks for any thoughts on this!
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