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Have others implemented "Conversational Name" field on Company records in Hubspot? For example, if a company's name is "Company Name GMBH" but they just go by "Company" in conversation, we want to track that in case we'd like to use it as a token in sequences. How have others implemented it, and what best practices did you follow?
I haven't directly done this, but I would handle it by creating the property "Conversational Name" or "Common Name."
Then have a workflow set up such that if the Common Name is not populated, to copy the Company name into it. This way, the common name is always populated with what the company is known as. It can be updated at any time. Then use that personalization token in your sequences and communications.
Companies often have a brand name that they're known by, and then there's the legal entity name.
What we usually do is use the company's brand name – you know, the one that's more conversational and well-known.
We then create a separate property for the company's legal name, along with their tax ID.
This way, you've got both the friendly name and the official one covered.
Martin Angeletti
HubSpot Veteran (12+ years)
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Companies often have a brand name that they're known by, and then there's the legal entity name.
What we usually do is use the company's brand name – you know, the one that's more conversational and well-known.
We then create a separate property for the company's legal name, along with their tax ID.
This way, you've got both the friendly name and the official one covered.
Martin Angeletti
HubSpot Veteran (12+ years)
❌ Worried about messing up your HubSpot? I've got your back.
✅ Join the thousands of people who have discovered how to avoid problems with simple tricks and have started to dominate HubSpot (and not be dominated).
⛅️ Don't get left behind.
→ Click the subscribe button and scroll down to find the opt-in box.
I haven't directly done this, but I would handle it by creating the property "Conversational Name" or "Common Name."
Then have a workflow set up such that if the Common Name is not populated, to copy the Company name into it. This way, the common name is always populated with what the company is known as. It can be updated at any time. Then use that personalization token in your sequences and communications.