email sequences & workflow best practises

[alvaranz]

Hi Hubspoters:

Wondering what is your best practise when it comes to the Sequences feature? Or if you even see value on them?

We currently run sequences "manually" as follow:

--> Cold email

--> 24h follow up to those who open but did not replied

--> 48h follow up with valued content to those who opened but did not replied

--> 72h soft break up.

Just trying to see what other people do and specially if you guys get a lot of value from the Sequences feature as we are thinking to upragde at some point.

Cheers

Julio

[jennysowyrda]

Hi @alvaranz,

Are you using the sequence tool within HubSpot or the workflows tool? Just want to make sure I'm sending along resources that discuss the right thing. 

For sequences, I think the value is the automation of follow up with leads to ensure you don't forget to follow up, or spend time doing it. 

I wanted to share a few resources around templates that I think might be of interest: 

1. Automate your lead follow up

2. Accelorate your outreach with Sequences

3. Sequence best practices ( @kcooper  shared some great times on how to use sequences)

4. @boldigital wrote a blog post on how to maximize sequences

5. 10 tips for Using Sequences by @dan_sitton 

I hope that helps get you started and let us know if you are looking for tips on something else!

Thank you,
Jenny