eCommerce Pipeline
lösung
1 Akzeptierte Lösung
eCommerce Pipeline
lösungQ: Example eCommerce Pipeline/stage configuration and application?
Short A: The following examples are 'sanitized' (to protect confidentiality), but should give you a solid start.
Longer A:
The HubSpot-Shopify integration automatically 'configures' the Ecommerce Pipeline with ALL deal stages shown below. Our examples only focus on the 3 indicated.
(see image)
-1- Checkout Abandoned
The checkout abandoned workflow allows us to control marketing to a much greater level of detail. The default abandoned cart workflow included with the integration REQUIRES 3 emails. Some store owners only like to send a single reminder in addition to performing other tasks.
(see image)
-2- Checkout Pending
Checkout pending is a great integration stage to catch payment processing issues before they result in order cancellations. This workflow is used to send an internal SMS alert to the eCom Manager BEFORE sending an email to the shopper who thinks their order went through ok. Yes, we can use HubSpot marketing automation for more than just 'marketing'. haha 🙂
(see image)
-3- Shipped
Ever want to circle back with a shopper for feedback or to maybe upsell AFTER shipping their order? This workflow is exactly how you do that with your shopping audience after an appropriate delay.
(see image)
Again, there are LOTS of other ways to expolit the Ecommerce Pipeline, its deal stages and the intelligence shared with HubSpot. These are just a few examples you might consider for your HubSpot-Shopify arsenal.
eCommerce Pipeline
lösungQ: Example eCommerce Pipeline/stage configuration and application?
Short A: The following examples are 'sanitized' (to protect confidentiality), but should give you a solid start.
Longer A:
The HubSpot-Shopify integration automatically 'configures' the Ecommerce Pipeline with ALL deal stages shown below. Our examples only focus on the 3 indicated.
(see image)
-1- Checkout Abandoned
The checkout abandoned workflow allows us to control marketing to a much greater level of detail. The default abandoned cart workflow included with the integration REQUIRES 3 emails. Some store owners only like to send a single reminder in addition to performing other tasks.
(see image)
-2- Checkout Pending
Checkout pending is a great integration stage to catch payment processing issues before they result in order cancellations. This workflow is used to send an internal SMS alert to the eCom Manager BEFORE sending an email to the shopper who thinks their order went through ok. Yes, we can use HubSpot marketing automation for more than just 'marketing'. haha 🙂
(see image)
-3- Shipped
Ever want to circle back with a shopper for feedback or to maybe upsell AFTER shipping their order? This workflow is exactly how you do that with your shopping audience after an appropriate delay.
(see image)
Again, there are LOTS of other ways to expolit the Ecommerce Pipeline, its deal stages and the intelligence shared with HubSpot. These are just a few examples you might consider for your HubSpot-Shopify arsenal.
