Jul 12, 2018 9:27 PM
I am hoping someone can share with me a solid example of how they configured and then leveraged the eCommerce Pipeline/stages. I am in the beta testing for the HS/Shopify inegtration and I see a glimer of promise from the pipeline tool but haven't quite figured out to make it produce any real insights into a contact's journey.
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Jul 26, 2018 3:45 PM - edited May 15, 2020 9:03 PM
Q: Example eCommerce Pipeline/stage configuration and application?
Short A: The following examples are 'sanitized' (to protect confidentiality), but should give you a solid start.
The HubSpot-Shopify integration automatically 'configures' the Ecommerce Pipeline with ALL deal stages shown below. Our examples only focus on the 3 indicated.
-1- Checkout Abandoned
The checkout abandoned workflow allows us to control marketing to a much greater level of detail. The default abandoned cart workflow included with the integration REQUIRES 3 emails. Some store owners only like to send a single reminder in addition to performing other tasks.
-2- Checkout Pending
Checkout pending is a great integration stage to catch payment processing issues before they result in order cancellations. This workflow is used to send an internal SMS alert to the eCom Manager BEFORE sending an email to the shopper who thinks their order went through ok. Yes, we can use HubSpot marketing automation for more than just 'marketing'. haha 🙂
Ever want to circle back with a shopper for feedback or to maybe upsell AFTER shipping their order? This workflow is exactly how you do that with your shopping audience after an appropriate delay.
Again, there are LOTS of other ways to expolit the Ecommerce Pipeline, its deal stages and the intelligence shared with HubSpot. These are just a few examples you might consider for your HubSpot-Shopify arsenal.