What happened to Prospects?SOLVE
May 29, 2018 10:37 AM
Why does HubSpot no longer track pages visited on a company level in the Prospects tools? That was one of the most valuable parts of the Sales platform, and without that tool I am less likely to recommend Sales to one of our clients. I will send them to Leadlander instead - as they are still offering this information.
HubSpot could easily work around the GDPR but it appears that they are more interested in internal ease then building a product that continues to fulfill the needs of customers. This is the second time in two years (technically the third, if you count the Events beta that never worked right) that HubSpot has stripped down the Prospects tool. Why is HubSpot so against smart prospecting? Are they trying to push sales back into the cold-calling dark ages for new customer prospecting?
Solved! Go to Solution.
Jun 1, 2018 5:47 AM
Thank you both for your feedback and your patience as I followed up on this with the Product Team.
Decisions like this aren't easy, so I wanted to provide some additional context on what went into the change.
First, a quick summary: last week, the recent activities feature, which shows pages viewed by anonymous visitors in the Prospects tool, was removed. Prospects still shows aggregated analytics about companies, and you can still view the individual pages that your known contacts have viewed from the contact record.
A lot of factors go into a decision like this, but here are a few that were high on the list:
- User feedback. Over time, the feedback on this feature has been mixed at best. While that doesn't take away from the fact that some users find it useful, it gives you some context --- when it comes to prioritizing features, we look holistically across our users, and build the features that will add the most value to the largest set of our customers.
- Usage data. In addition to anecdotal feedback, usage was very low. Less than 6% of all prospects users viewed that section of the sidebar every month --- and, in full transparency, that represents 6% of the fraction of all HubSpot users who use Prospects at all. Again, that doesn't take away from the fact that some find it valuable, but it gives you some insight into the data we take into account when making a decision like this.
- Recent regulations. The GDPR was enforced in the EU starting last week. Under the GDPR, storing IP addresses requires consent. The removed feature didn't play nicely with that requirement.
When taking all these data points into account, it comes down to this: where can we allocate our resources, to best solve for our customers? The work required to enable the feature to support GDPR compliance as well as the ability collect IP addresses without consent would have been an outsized engineering effort compared the value for the entire customer base.
Apr 11, 2019 10:32 AM
Quick Update: We found an amazing program called Leadfeeder that has built their entire software offering around this functionality. It also has a native integration with HubSpot to get the website visits into HubSpot from Leadfeeder. This tool is better than Prospects ever was. Unfortunately, it's not free/cheap depending on your budget - but provides immense value. You pay for the tool, but get unlimited accounts - so everyone in your organization can have access.
Best of all, the company if Finnish - so they're fully GDPR compliant and have documentation to prove it. They use Google Analytics to track visitors by company. You can pivot around pages - even down to the utm tracking. I can't back it up enough how amazing it is. And the HubSpot integration is flawless. Our sales team loves the tool so much that even if HubSpot brought Prospects back, we would still pay for Leadfeeder instead of basically using Prospects for free (we're never getting rid of Sales Pro).