Sales Hub Tools

MartinTrenkle
Member

Tracking Meetings in Google Analytics

Currently we use Hubspot Meetings as a CTA on our homepage. Unfortunately it is not possible to setup the event as a goal in Google Analytics.

 

I would like to send an event to Google Analytics as soon as someone schedules a meeting. This means we need to specify the goal details and our property information in Hubspot.


If we are not able to do that, we cannot judge whether Hubspot Meetings is a good CTA and which kind of users prefer this CTA . We track the button click, but unfortunately not all users who click the button convert to a phone call.

 

Is there an option like Calendly to connect Hubspot with Google Analytics?
https://calendly.com/pages/integrations/google-analytics

 

Otherwise - do you suggest using Calendly and connecting it to Hubspot?

 

surmacki
Contributor

Tracking Meetings in Google Analytics

Right now you can redirect people scheduling a meeting with HubSpot meeting link to a thank you page and track conversion upon visiting certain URL like: /meeting-scheduled-thank-you-page

 

It works for me on my company webpage: www.surmacki.com - you can check it out.

0 Upvotes
Simon225
Member

Tracking Meetings in Google Analytics

How can you have a thank-you page with Hubspot Meeting ? I use the Starter kit and I can't find this anywhere in the configuration pages.

0 Upvotes
ktfritchen
Contributor

Tracking Meetings in Google Analytics

Hi Simon,

 

I'm on Professional, so maybe the configuration is different from Starter. But, you can set up the thank you page redirect here:

ktfritchen_0-1634137985083.png

 

 

PolFisas
Participant

Tracking Meetings in Google Analytics

Thank you!

Another option is to create a landing page with Hubspot, enter the meeting module and insert the JS code from GTM (Google Tag Manager)

0 Upvotes
anthonymm
Member

Tracking Meetings in Google Analytics

Yes, you can track HubSpot Meeting in Google Analytics – we use Google Tag Manager and a JavaScript event listener to watch for the meeting event.

 

Here's how you do it, in detail with screenshots and code: 

http://modernmedia.io/hubspot-meetings-conversion-tracking/

 

Let me know if you have any questions or get stuck setting it up.

 

-Anthony

MontaGal
Participant

Tracking Meetings in Google Analytics

Hi,
Sorry but I don't understand how this solution could possibly work.
The meeting form is displayed in an iframe from HS domain https://meetings.hubspot.com
You cant add google tag manager and track events on a domain you don't own...

jenguyen
Participant

Tracking Meetings in Google Analytics

Hi Anthony, am I able to track the meetings if my website is not hosted on HubSpot?

My HubSpot meeting link is embedded on a non-HubSpot website.

Thank you very much! 
0 Upvotes
ktfritchen
Contributor

Tracking Meetings in Google Analytics

This is huge. Thank you so much for sharing, your article was super detailed & helpful. I got it all set up no problem. I would only add an update that now that you can link GA and Ads conversions, I only had to set it up in GA and it seems to be tracking perfectly fine in Ads.

 

Would you still recommend setting up a separate Ads tag? I'm concerned that it would duplicate conversions & curious if you've had experience with this. 

 

Thanks again! You're a life saver 🙂

0 Upvotes
AdrianCordiner
Participant | Diamond Partner
Participant | Diamond Partner

Tracking Meetings in Google Analytics

Hi Anthony - the example you've provided shows adding code to a Hubspot page. Is it possible to track this on sites not using the Hubspot COS?

0 Upvotes
setheryb
Contributor

Tracking Meetings in Google Analytics

I've followed all the steps in the article and have the code in the head and footer settings in HubSpot but Tag Manager does not show up when using a meetings page.

 

Does it only work if it is embedded?

0 Upvotes
astruble12
Member

Tracking Meetings in Google Analytics

@setheryb  Hi... did you happen to figure this out? I'm hvaing the same problem!

 

0 Upvotes
davef
Contributor

Tracking Meetings in Google Analytics

Thank you Anthony! I had no idea the form could be embedded as this function is restricted to those with a sales license which is not necessary for me on a daily basis.

 

As the overall admin and owner I couldn't access the embed code, so i had to log in as my head of sales, copy the code, then log back into my own account because my sales guys cant create landing pages, to use the code.

 

Absolutely ridiculous system.

0 Upvotes
PolFisas
Participant

Tracking Meetings in Google Analytics

Thank you very much Anthony!


I have followed the steps, I see that he is picking up the events and Trigger, but I can't get the event sent in GA.

 

Might you help me?

0 Upvotes
PolFisas
Participant

Tracking Meetings in Google Analytics

Hello again,
It seems I had a little mistake. Everything works correctly.

 

I take this opportunity to ask a related question. Currently in normal HubSpot forms we send the clientid and gclid, either by url or cooky parameter of the user.

The Meeting form has no option to add hidden fields. Can you think of how we could do it?


Thanks again.

0 Upvotes
PolFisas
Participant

Tracking Meetings in Google Analytics

Hi!
We find ourselves in the same situation.


I think of a way, but I have to find out if, like the forms, you can send hidden fields in the meetings.

 

If we are caputing by cookie the ClientID and visitor Gclid. We can create a workflow with activator meeting meeting that triggers a webhook towards the Google Ads API and measurement protocol to Google Analytics.

In this way we could associate and attribute the conversion correctly.

 

As I asked before, you need the possibility to send the hidden field Client id and / or Gclid in the meeting form.

Traxion-CW
Contributor

Tracking Meetings in Google Analytics

We also desperately need this functionality and are considering moving away from Hubspot meetings because of this. 

DaveE
Participant

Tracking Meetings in Google Analytics

For a system that likes to track everything, the 'Head of Tracking Everything' must have been on holiday when the Meeting functionality was designed and built. 

 

Please connect the dots HubSpot!

 

SpartanGomez
Participant

Tracking Meetings in Google Analytics

I'm having the same issue and running into the same problem with trying to track meetings as conversions.

Has anyone from HubSpot team addressed this, or at least mentioned it as a change request?

jennysowyrda
Community Manager
Community Manager

Tracking Meetings in Google Analytics

Hi @SpartanGomez,

 

This functionality has been previously requested through this idea; while not currently planned, it is on the team's radar as something users want to see, and if the status changes in the future, it will be updated on that idea. 

 

Thank you,
Jenny

joerg44
Participant

Tracking Meetings in Google Analytics

Hi there, please update me too when you built the solution. Super frustrating at the moment!! Thanks

0 Upvotes