Tracking Meetings in Google Analytics

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New Contributor

Currently we use Hubspot Meetings as a CTA on our homepage. Unfortunately it is not possible to setup the event as a goal in Google Analytics.

 

I would like to send an event to Google Analytics as soon as someone schedules a meeting. This means we need to specify the goal details and our property information in Hubspot.


If we are not able to do that, we cannot judge whether Hubspot Meetings is a good CTA and which kind of users prefer this CTA . We track the button click, but unfortunately not all users who click the button convert to a phone call.

 

Is there an option like Calendly to connect Hubspot with Google Analytics?
https://calendly.com/pages/integrations/google-analytics

 

Otherwise - do you suggest using Calendly and connecting it to Hubspot?

 

1 Accepted solution

Accepted Solutions
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Solution
Occasional Contributor

Yes, you can track HubSpot Meeting in Google Analytics – we use Google Tag Manager and a JavaScript event listener to watch for the meeting event.

 

Here's how you do it, in detail with screenshots and code: 

http://modernmedia.io/hubspot-meetings-conversion-tracking/

 

Let me know if you have any questions or get stuck setting it up.

 

-Anthony

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23 Replies 23
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Community Superstar

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QIs there an option like Calendly to connect Hubspot with Google Analytics?

 

Short A: Don't recall seeing such an option that affects meetings.

 

Longer A:

One solution that continues to work for us is to use a button as a meeting CTA on pages (e.g., our homepage). Then send those /?utm_source'd button clicks to a 'meeting landing page'.

 

This method still doesn't 'track meetings', but it does allow us to track meeting CTA click behavior. Interested to hear what others have done.

 

Really great question. 

 

Note: HubSpot is a constantly evolving platform. Please check the date of each post and view all solutions in that context.

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Hope that helps.

 

Be well,
Frank


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New Contributor

Thank you Frank.

 

My problem with internal UTM-Links is that (in some cases) it overrides the original UTM-Parameters. That's why we track the button click with event tracking via google tag manager (https://developers.google.com/analytics/devguides/collection/analyticsjs/events).

 

It's still not good enough to track down individual leads or analyze performance marketing campaigns because we can not track the users further down in the funnel.

 

Best,

Martin (Campusjäger)

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Occasional Contributor

@MFJLabs Could you clarify? Are you saying you're using HubSpot's native CTAs to track meetings?

0 Upvotes
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Occasional Contributor | Gold Partner

There really needs to be a way to track conversion events in Google ananlytics, otherwise these meetings pages have no measurable ROI or conversion rate. You already integrate with GA, HubSpot - push an event with submission. 

 

Even having the ability to redirect to a thank you page would be better than the current implementation. 

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New Contributor

I also miss tracking meetings in Google Analytics!!! It is huge disadvatnage compared to other meeting tools like Calendly or Aucity - https://help.acuityscheduling.com/hc/en-us/articles/218725228-Google-Analytics.

 

Please integrate it with Google Analytics!

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Occasional Contributor

Completely agree. One more vote for this functionality. Need either an option to push an event to GA or an ability to redirect to a custom URL.

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Occasional Contributor

Same

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Occasional Contributor | Gold Partner

Alternatively, why can't the meetings link simply redirect to a thank you page? Then it's a good a form and we can easily track those conversions in GA.

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Occasional Contributor

For a system that likes to track everything, the 'Head of Tracking Everything' must have been on holiday when the Meeting functionality was designed and built. 

 

Please connect the dots HubSpot!

 

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New Contributor

I'm having the same issue and running into the same problem with trying to track meetings as conversions.

Has anyone from HubSpot team addressed this, or at least mentioned it as a change request?

0 Upvotes
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Community Manager

Hi @SpartanGomez,

 

This functionality has been previously requested through this idea; while not currently planned, it is on the team's radar as something users want to see, and if the status changes in the future, it will be updated on that idea. 

 

Thank you,
Jenny


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New Contributor

Hi there, please update me too when you built the solution. Super frustrating at the moment!! Thanks

0 Upvotes
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Occasional Contributor

We also desperately need this functionality and are considering moving away from Hubspot meetings because of this. 

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Occasional Contributor

Hi!
We find ourselves in the same situation.


I think of a way, but I have to find out if, like the forms, you can send hidden fields in the meetings.

 

If we are caputing by cookie the ClientID and visitor Gclid. We can create a workflow with activator meeting meeting that triggers a webhook towards the Google Ads API and measurement protocol to Google Analytics.

In this way we could associate and attribute the conversion correctly.

 

As I asked before, you need the possibility to send the hidden field Client id and / or Gclid in the meeting form.

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Solution
Occasional Contributor

Yes, you can track HubSpot Meeting in Google Analytics – we use Google Tag Manager and a JavaScript event listener to watch for the meeting event.

 

Here's how you do it, in detail with screenshots and code: 

http://modernmedia.io/hubspot-meetings-conversion-tracking/

 

Let me know if you have any questions or get stuck setting it up.

 

-Anthony

View solution in original post

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Occasional Contributor

Thank you very much Anthony!


I have followed the steps, I see that he is picking up the events and Trigger, but I can't get the event sent in GA.

 

Might you help me?

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Occasional Contributor

Hello again,
It seems I had a little mistake. Everything works correctly.

 

I take this opportunity to ask a related question. Currently in normal HubSpot forms we send the clientid and gclid, either by url or cooky parameter of the user.

The Meeting form has no option to add hidden fields. Can you think of how we could do it?


Thanks again.

0 Upvotes
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Occasional Contributor

Thank you Anthony! I had no idea the form could be embedded as this function is restricted to those with a sales license which is not necessary for me on a daily basis.

 

As the overall admin and owner I couldn't access the embed code, so i had to log in as my head of sales, copy the code, then log back into my own account because my sales guys cant create landing pages, to use the code.

 

Absolutely ridiculous system.

0 Upvotes
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Regular Contributor

I've followed all the steps in the article and have the code in the head and footer settings in HubSpot but Tag Manager does not show up when using a meetings page.

 

Does it only work if it is embedded?

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New Contributor

@setheryb  Hi... did you happen to figure this out? I'm hvaing the same problem!

 

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New Contributor | Gold Partner

Hi Anthony - the example you've provided shows adding code to a Hubspot page. Is it possible to track this on sites not using the Hubspot COS?

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Regular Contributor

Right now you can redirect people scheduling a meeting with HubSpot meeting link to a thank you page and track conversion upon visiting certain URL like: /meeting-scheduled-thank-you-page

 

It works for me on my company webpage: www.surmacki.com - you can check it out.

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Occasional Contributor

Thank you!

Another option is to create a landing page with Hubspot, enter the meeting module and insert the JS code from GTM (Google Tag Manager)

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