Tracking Meetings in Google Analytics

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New Contributor

Currently we use Hubspot Meetings as a CTA on our homepage. Unfortunately it is not possible to setup the event as a goal in Google Analytics.

 

I would like to send an event to Google Analytics as soon as someone schedules a meeting. This means we need to specify the goal details and our property information in Hubspot.


If we are not able to do that, we cannot judge whether Hubspot Meetings is a good CTA and which kind of users prefer this CTA . We track the button click, but unfortunately not all users who click the button convert to a phone call.

 

Is there an option like Calendly to connect Hubspot with Google Analytics?
https://calendly.com/pages/integrations/google-analytics

 

Otherwise - do you suggest using Calendly and connecting it to Hubspot?

 

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Community Thought Leader

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QIs there an option like Calendly to connect Hubspot with Google Analytics?

 

Short A: Don't recall seeing such an option that affects meetings.

 

Longer A:

One solution that continues to work for us is to use a button as a meeting CTA on pages (e.g., our homepage). Then send those /?utm_source'd button clicks to a 'meeting landing page'.

 

This method still doesn't 'track meetings', but it does allow us to track meeting CTA click behavior. Interested to hear what others have done.

 

Really great question. 

 

Does that help solve your question?

Best,
Frank

 


Your Remote HubSpot Partner

www.MFrankJohnson.com


Please add @MFrankJohnson to your message if you'd like me to reply.

New Contributor

Thank you Frank.

 

My problem with internal UTM-Links is that (in some cases) it overrides the original UTM-Parameters. That's why we track the button click with event tracking via google tag manager (https://developers.google.com/analytics/devguides/collection/analyticsjs/events).

 

It's still not good enough to track down individual leads or analyze performance marketing campaigns because we can not track the users further down in the funnel.

 

Best,

Martin (Campusjäger)

New Contributor

@MFJLabs Could you clarify? Are you saying you're using HubSpot's native CTAs to track meetings?

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Occasional Contributor

There really needs to be a way to track conversion events in Google ananlytics, otherwise these meetings pages have no measurable ROI or conversion rate. You already integrate with GA, HubSpot - push an event with submission. 

 

Even having the ability to redirect to a thank you page would be better than the current implementation. 

New Contributor

I also miss tracking meetings in Google Analytics!!! It is huge disadvatnage compared to other meeting tools like Calendly or Aucity - https://help.acuityscheduling.com/hc/en-us/articles/218725228-Google-Analytics.

 

Please integrate it with Google Analytics!

New Contributor

Completely agree. One more vote for this functionality. Need either an option to push an event to GA or an ability to redirect to a custom URL.

New Contributor

Same

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0 Upvotes
Occasional Contributor

Alternatively, why can't the meetings link simply redirect to a thank you page? Then it's a good a form and we can easily track those conversions in GA.

Regular Contributor

For a system that likes to track everything, the 'Head of Tracking Everything' must have been on holiday when the Meeting functionality was designed and built. 

 

Please connect the dots HubSpot!

 

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0 Upvotes