Salesforce Intergration Project - Lead Object - can it a direct replicate?

[kcchano80]

We have a use case that involves integrating Salesforce leads, contacts, and accounts into HubSpot, specifically mapping them to the lead object in HubSpot. Is this a straightforward process, or are there any potential pitfalls we should be aware of? In particular, we would like guidance on how to translate the Salesforce lead queue to HubSpot.

Followup Question: I am a fan of the prospecting workspace with lead status "pipeline", link to sequence tools & co... in theory, with lead objects, can it still be utilised in the prospecting workspace? 

[LeoJuvin · Accepted solution]

Hey @kcchano80, 

Hope you are doig well! 

Unfortunately, there is actually no lead to lead mapping with the native HubSpot <> Salesforce integration (at this stage - March 14th 2025). 
With the native integration Salesforce Leads are mapped into HubSpot contacts. 

If this works for you, you can replicate your Salesforce lead queue as a filtered view in HubSpot (the details here to create it). You can then easily share the URL of this filtered view to other users.

However, if you need a lead HubSpot <> Lead Salesforce match, I have to share some pain points with you (as this is the current situation for one of my clients).

Based on this experience, here are the identified pitfalls / my recommandations:
- Impossible to replicate from Salesforce to HubSpot: several leads with the sames email address (as not possible to have several contacts
- Private app and custom development needed to ensure a Lead Salesforce <> Lead HubSpot
- Easier to map the Salesforce Leads with a HubSpot custom object lead rather the native HubSpot Lead object

Let me know if this makes sense and if this answers your needs / questions. 
If it does, feel free to mark it as a solution.

Léo Juvin, 
HubSpot Expert
LinkedIn | Schedule a meeting (to solve your problem and maybe answer other questions as well)!