I'm setting up Sales hub for my company and i saw Manual forecast category with 5 options of dropdown select bellow:
Omit, Pipeline, Best Case, Most Likely, Commit, Closed
I was trying to find what does it means and how to use it to improve our sales effort but i coudn't find any further information from hubspot and from the internet as well. So could you pls help me to answer those questions bellow:
The definition of Manual forecast category
The definion of each option: Omit, Pipeline, Best Case, Most Likely, Commit, Closed
How could i use this property to get the best result?
So I'm a bit unfamiliar with the property as I typically use the automatic forecasting from HubSpot based on win percentages inside of the deal stages themselves. So you might want to take this with a grain of salt.
HubSpot describes it as so, "By default, manually categorize the likelihood of the deal closing as Omit, Pipeline, Best case, Most likely, Commit, or Closed. This helps you and other users understand the likelihood of the deal closing when forecasting manually."
Since this is a dropdown property and a deal property at that, this is likely meant to be assigned either via automation or manual selection when a deal enters into a stage. Typically, these are win percentages:
Discovery Call - 10%
Demo Meeting - 40%
Quote Requested - 70%
Quote Signed - 90%
Closed Won - Won
Closed Lost - Lost
What you could do with this instead is something like this with the above stages:
Discovery Call - Omit
Demo Meeting - Pipeline
Quote Requested - Best Case
Quote Signed - Most Likely
Closed Won - Commit
Closed Lost - Omit
Then you're able to run reports on that property by the amount to see how much money is sitting in each bucket.
So I'm a bit unfamiliar with the property as I typically use the automatic forecasting from HubSpot based on win percentages inside of the deal stages themselves. So you might want to take this with a grain of salt.
HubSpot describes it as so, "By default, manually categorize the likelihood of the deal closing as Omit, Pipeline, Best case, Most likely, Commit, or Closed. This helps you and other users understand the likelihood of the deal closing when forecasting manually."
Since this is a dropdown property and a deal property at that, this is likely meant to be assigned either via automation or manual selection when a deal enters into a stage. Typically, these are win percentages:
Discovery Call - 10%
Demo Meeting - 40%
Quote Requested - 70%
Quote Signed - 90%
Closed Won - Won
Closed Lost - Lost
What you could do with this instead is something like this with the above stages:
Discovery Call - Omit
Demo Meeting - Pipeline
Quote Requested - Best Case
Quote Signed - Most Likely
Closed Won - Commit
Closed Lost - Omit
Then you're able to run reports on that property by the amount to see how much money is sitting in each bucket.
Some companies don't want a weighted average and rely on the Sales Rep to add it to the forecast. That's what these options provide the ability.
Prior to this, the only forecasting option was using a weighted average approach which works for some but not all sales processes.
Omit - It is not counted in the forecast
Pipeline - Count it towards the pipeline
Best Case - As a rep, this is a gauge of if you can close the deal by the close date. This is the lowest chance of closing this month but I believe there is a chance
Most Likely - As a rep, I believe I can close this however acknowledge there may be a roadblock or two I'm working through but anticipate to get through
Commit - As a rep, I'm putting my reputation on the line, count this revenue in
Closed - Deal is closed
Now instead of just a weighted average forecast, you can provide leadership a forecast for each option to manage expectations of your leadership team.