Identifying/Tagging Deals according to qualification on contact and company
I'm currently implementing a system where I combine a Company Score and Contact Score within the Deal Pipeline in the Sales Hub. My goal is to quickly identify super-qualified cases, some in between and so forth.
So basically, I can have companies that are qualified, but the contact is not, and I can work through the org. chart. The other way around I could have a qualified contact, but not a company.
Now there are at least 4 possibilities for this, which are: - Both as qualified
- Contact qualified
- Company qualified
- Both unqualified
Which is the best way to name those tags? I was thinking of "SQL" with both. "MQL" as marketing qualified for when I have just one qualified and "Unqualified" for both unequal.
What are your thoughts here? I'm also having a scale for doubtful qualifications, which makes things harder.
Identifying/Tagging Deals according to qualification on contact and company
Are you selling to Accounts to Contacts? That would be the first question I would ask in your methodology as you are entering Account-Based territory with your setup if you are selling to accounts where you have MQAs and SQAs (Marketing/Sales Qualified Accounts) that are related to MQLs and SQLs. I would start there to define if this sounds like the path you are going down and whether it's worth starting those discussions at your organization.
