How do you maximize value from the Sequences tool?SOLVE
Jun 27, 2017 11:24 AM - last edited on Aug 24, 2017 6:18 AM by roisinkirby
Here at Proposable, we've moved to the Hubspot CRM because of its ease of use and clean UI. We also created a seamless integration (that anyone can use: https://proposable.com/hubspot-crm), but we're looking to maximize the Sequence functionality for our sales procurement process. Does anyone have any advice on Do's and Don'ts?
We've used several tools, but we like the fact that Sequence is fully integrated into Hubspot. Would love some feedback, past experience and ideas.
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Jul 12, 2017 5:06 PM
Thanks for the mention @nicolebrenner.
For sequences, the 2 most important things are personalization and value.
Using tokens, I want to be able to personalize as much as possible and still have it make sense. This will require different sequences for different situations.
Second, each email in a sequence should provide some sort of value or purpose. If a person receives one of these emails and they have to say, "why the heck did I get this" it becomes more annoying than anything.
Added tip...love the breakup email. I include one at the end of every sequence. It's shocking how many people respond to that in comparison to the other emails in a sequence.
Hope that helps!
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