Just blinds does a great job at telling you what it sells and by process of elimination, what it doesn't. Although shades and shutters are also part of their inventory, it can all fall under the 'blinds' subject.
It's pretty clear that you won't find shoes there.
I believe a lot of tech companies can check this box pretty reguraly. Apple and Google come to mind right off the bat. Apple provides a seemless white glove experience where all products integrate inteligently and allow a simpler limestyle while not losing a cutting edge. Google provides a "thinking outside the box" for customization and free thinking while allowing integration with many products and services and continuing to quickly evolve to get to the next want in tech.
For 2 opposite reasons are why one person can choose Google over Apple or vise versa, but keeping their Hero Statement very forward to make sure they attract the right customer and provide a very upfront statement of what they are not as well.
SOMEONE WHO IS HONEST WITH HIMSELF AND OTHERS I.E HIS CUSTOMERS AND WHO TIES HIS BEST TO BE HERO TO THEM ND IF NOT TO SOME OTHERS PLZ BE OPNE TO COMMUNICATE CLEARLY ND IN SIPLE LANG THAT WE MIGHT NOT BE THE BEST TO SERVE U REGARDS THAT JOB TO BE DONE
I consider that this is about the job to be done. Ones offer a closed-loop to provide the best experience they can deliver. Others offer an open-loop to provide the best interoperability they can deliver.
And there are two different heroes!!! What do you think?
It definitely takes tame and effort to know how to tell people what you are able to do and what you're not able to do. Well structured phrases should help us do that, we don't want them to see we are not capable of doing other things. As others sai earlier on we must explain what we are best at so they can have a good understanding and tell others we are the best at... (what we do).
Did it take you a while to narrow down your niche @MMUNTZ? I guess it must be so tempting to just work with anyone who has budget but you're right - it strips away your ability to focus on what you're best at!
I really like the running shoe brand Hoka. I don’t know their hero statement but I have to imagine it is along the lines of “Hoka is a hero to active people who have sore feet.” They attracted me with the sore feet bit!
They’ve built a challenger brand based on providing super light shoes for runners and hikers with amazing levels of cushioning for your heel and sole of the foot.
Also - I have to shout out Noisy Little Monkey - we get best results for clients when we partner with them for a year or more and bullet point one on our Lead Generation Service page tells you it’s a 12 month retainer. We’ve got a lot less time-wasters wanting to endlessly discuss the strategic options for the side hustle they haven’t even started yet. Nice!