Jun 29, 2021 9:20 AM - edited Aug 12, 2021 11:12 AM
We’ve learned that a hero statement is as much about who you DON’T want to business with as who you do. Few brands are brave enough to put their hero statement front and centre. Who does it boldy?
*To learn more about this, check out the Creating a Hero Statement lesson via HubSpot Academy.
Dec 8, 2022 6:43 PM
This is tough is a tough one but, Im going to go Subway "Eat fresh" its simple clear straight to the point and its only two words it doesn't even make you think
Oct 3, 2022 3:23 PM
Just blinds does a great job at telling you what it sells and by process of elimination, what it doesn't. Although shades and shutters are also part of their inventory, it can all fall under the 'blinds' subject.
It's pretty clear that you won't find shoes there.
Aug 25, 2022 10:15 AM
I believe a lot of tech companies can check this box pretty reguraly. Apple and Google come to mind right off the bat. Apple provides a seemless white glove experience where all products integrate inteligently and allow a simpler limestyle while not losing a cutting edge. Google provides a "thinking outside the box" for customization and free thinking while allowing integration with many products and services and continuing to quickly evolve to get to the next want in tech.
For 2 opposite reasons are why one person can choose Google over Apple or vise versa, but keeping their Hero Statement very forward to make sure they attract the right customer and provide a very upfront statement of what they are not as well.
Aug 11, 2022 8:19 PM
I think Fiverr comes in here. They are a hero to business owners who need additional help and support for their business and want to pay as little as $5 to get it.
They sure have competition, but this makes them stand out if you ask me.
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Mar 16, 2022 7:05 AM
Emirates Airline is a decent shoutout. It is simple - Fly Better - but when you dig a little from the surface level, you find a lot of reasons to fly with them.
Feb 15, 2022 2:01 AM
I think Wendys
Feb 15, 2022 5:40 AM
On the rare occasions I get to go to a Wendy's, I LOVE THEM. But there's only one in the UK (I've not tried it but I can't believe it's as good as those I've tried in the USA).
For those of us outside North America, @NMALIKO - what is Wendys hero statement?
Aug 11, 2022 4:03 AM
SOMEONE WHO IS HONEST WITH HIMSELF AND OTHERS I.E HIS CUSTOMERS AND WHO TIES HIS BEST TO BE HERO TO THEM ND IF NOT TO SOME OTHERS PLZ BE OPNE TO COMMUNICATE CLEARLY ND IN SIPLE LANG THAT WE MIGHT NOT BE THE BEST TO SERVE U REGARDS THAT JOB TO BE DONE
Jan 9, 2022 3:04 PM - edited Jan 10, 2022 6:41 AM
I think Apple does it really well..although Samsung mobiles is competition, Apple seems to hold its own in the market - I have an Apple mobile. WHY?
Because I love the experince of receiving a new one in a white box. Its very chic..
Practically it sync into my Ipad & Macbook. Its so convenient!
Mar 16, 2022 1:55 PM
I consider that this is about the job to be done. Ones offer a closed-loop to provide the best experience they can deliver. Others offer an open-loop to provide the best interoperability they can deliver.
And there are two different heroes!!!
What do you think?
Nov 15, 2021 2:08 PM
I guess one of the perspectives which I had gathered sometime back from CVI says that instead of trying to be a hero to a customer, be a mentor and make him the hero! Intersting indeed.
I guess WallMart is one such company in the retail space. May be Lambhoghini is one such organization in the luxury auto segment.
Nov 6, 2021 10:10 PM
Hero are good people
Sep 20, 2021 1:51 PM
MVMT - Style shouldn't break the bank.
Nokia - Connecting people.
Burger King - Have It Your Way
These are famous slogans, but a mission statement is hinted at.
Sep 21, 2021 4:24 AM
Putting the mission statement into your slogan is actually pretty savvy isn't it?!
Aug 9, 2021 9:29 AM
It definitely takes tame and effort to know how to tell people what you are able to do and what you're not able to do. Well structured phrases should help us do that, we don't want them to see we are not capable of doing other things. As others sai earlier on we must explain what we are best at so they can have a good understanding and tell others we are the best at... (what we do).
Jul 28, 2021 9:48 AM
Allowing ourselves to admit that we can't be all things to all customers is a hard but much needed step.
Being all to all takes away from selling what we are great at and opens up less than doors.
Jul 29, 2021 11:37 AM
Did it take you a while to narrow down your niche @MMUNTZ? I guess it must be so tempting to just work with anyone who has budget but you're right - it strips away your ability to focus on what you're best at!
Jun 30, 2021 10:49 AM
I really like the running shoe brand Hoka. I don’t know their hero statement but I have to imagine it is along the lines of “Hoka is a hero to active people who have sore feet.” They attracted me with the sore feet bit!
They’ve built a challenger brand based on providing super light shoes for runners and hikers with amazing levels of cushioning for your heel and sole of the foot.
Also - I have to shout out Noisy Little Monkey - we get best results for clients when we partner with them for a year or more and bullet point one on our Lead Generation Service page tells you it’s a 12 month retainer. We’ve got a lot less time-wasters wanting to endlessly discuss the strategic options for the side hustle they haven’t even started yet. Nice!