What's your favourite Jobs To Be Done advertising campaign?

[JonPayne]

More and more brands are subtly levering jobs to be done in their ad campaigns - from cars to laptops, there are examples (good and bad) everywhere. Tell us the best ones you’ve spotted in the wild.

[CDibben]

I really like this ad from Ikea.

People like Ikea products because they are good value and keep up-to-date with the latest interior design trends. There is one snag though - you've got be fairly confident in your DIY skills. This campaign addresses the fact that their assembly service can help you muddle through the agony of putting together an Ikea product. I think it's genuis!

[JonPayne]

Zoom at the beginning of the pandemic talked about “connecting remote workers” and now say “We help you express ideas, connect to others” they rarely talk about reliable video conferencing with breakout rooms. Fantastic Jobs To Be Done copy.